Ballyhoo (Jun 10, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 10, 1954
Volume:
Ballyhoo (Jun 10, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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. WHAT DO YOU KNOW ooo About CinemaScope ... Vistavision oo. Cinerama .o.? The trade press has been loaded with stories and articles, which J am sure you have read ooo and absorbed , I have a memo from Mr. Pitagibbous, in whien he draws attention to an excellent article in the May 1954, Voi. 29 issue of "International Projectionist", and I quote ooo by am sure after reading this they will have a better understanding of the various new aspects of production and prese t= ation than they obtained from any other article that has been pub= lished so far, bearing in mind that this particular publication is not influenced by advertising from producers oa0® i So, fellews oo. borvow this copy of the magazine from your projectionist right now o.oo boday ooe Read it carefully 2.0. Study it, and if he hes no further use for it, clip the articie and place it in your per.anent file for ready referenee ooo Let's keop right on tep of the many changes whick are affecting our business dey by day coo We may never become technical experts oo. but we'll at least be in a better position to know what these experts are talking about. Mok oK ook CONGRATULATIONS FERGUS Ferg Martin is a pappy ..Yes sir } Ferg and Millie are the proud parents of a bouncing nine pound {Man Meuntain) baby boy ... Ferg elains that the newcomer looks like him oo. Millie disputes the point ooo Oh weil, T'were ever thus oo. Anyways lots of luck to the three of you oo. from the whole BALLYHOO gang oo ON VACATION While this is being written, Vern Hudson is exploring the highways and byeways of Eastern Ontario and Quebee, with Montreal as his final destination oo. In a week or so, Jack Ward is leaving for Clevaland, and a two week visit with his brother-in-law ooo Have fun, guys ooo and come back full of that old pep, Vim, Vigovr and Vitality o.oo BALLYHOO wis be looking for some real stuff from you on your PeturM ooo , XoXoKe XoX POINTS ... POINTS .o¢ POINTS Bob Harvey has a bee? ooo Seems that I forget to credit him with 1,000 points last month .oo. as credit for two pietures he received in the trade press. And he's right ... So, Rebert, wipe thess tears ooo COU score has been adjusted, and you're in good shape again. At least now I know the guys reads his BALLYHOO...