Ballyhoo (Jun 10, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 10, 1954
Volume:
Ballyhoo (Jun 10, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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"MANAGERIAL CHANGES As a vosult of Jim MeYonough's promotion, several changes have been announced, as follows ... Don Edwards, manager of the Nortown in Toronto, moves to the Tivoli, Hamilton oo. Bob Campbell, assisteant to C.J. Jeffrey at the Capitol in Sudbury, assumes managenent of the Bloor in Toronto ,.. Charlie Perrio, assistant-in-training in Guelph takes over from Campbell as assistant in Sudbury o Congratulations men oo. and, Good luck in your new jobso Keep sluggin' ... Keep pluggin! .o. Keep BALLYHOOIN®. KoKoXo Xo HOW'S SHE WEATHER? it's still a little chilly out ... but, any day now, old Sol will really turn it on, and we'll be hollering for a little relief ...o Are you prepared for the warm weather? soo Are your "Zool" and NAir Conditioned" banners ready to go up at a minute's notice?oco How abous your fronts? Do they suggest cool, clean comfort? There’s no better time than right NOW to make sure that you're not caught short ... If you're using valances and marquee streamers, get them out of the moth balls ... Hake sure that the summer uniforms are ready for immediate wear ooo And have your "Cool" slugs all set to hit the newspapers the minute the weather warrants it oo. Don't wait until everybody else in your town has beaten you te the punch 50 KEEP COOL -.o. and your customers will too. XoXo XoXo SPEAKING OF BUDGETS 2... Seems that a couple of you guys thought I was kidding when I wrote at some length abouts the importance of keeping well within the figures sat up for your theatre ... Believe me I wasn't ooo Tt is of the utmost importance that you comply with my request oco and, NO MORE overages. There are only two or three offenders oo. but that's enough to ruin the district's showing ooo. I'm not going to mention any names ooo You know who you are. And incidentally ... If, because of new contracts, or cther conditions, your present budgets are inadequate .o. It’s up to you to request a change oo. Coule bet hat you're using old, outdated figures, and that’s why you're always having te make explanations coo : Check your figures ... Gheck your budgets, and Z!11 be more than glad to discuss them in detail with you the next time £ Visit you ooo In the meantime .oo0 WATCH THOSE BUCKS ... they have a funny way of flying ovt the window if they're not constantly being checked 4... Let's have a few more pluses, and fewer minuses,