Ballyhoo (Jun 10, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 10, 1954
Volume:
Ballyhoo (Jun 10, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ALGOMA = S00 For ROMAN HOLIDAY Norman promoted a motor scooter, similar to the one used in the feature. A young lad, suitably placarded, travelled around town for four days, causing quite a bit of excitement coo Didn't hurt business either. Excellent windows were set up in Pinch's Food Store ooo Moore's Music Shop ... Lois! Style Shop and Beth Dawson's Beauty Salon ov. These were real windows ooo (I have the photes) ooo and Norm and the merchants were well pleased at the PESULGS o Moore's again came through for Norm with a terrific window on KISS ME KATE ... The manager reported that every record album from KATE was sold owt the first day ... Must mean something eo. I'll let you figure it out. CAPITOL = PETERBORO Several days before HONDO opened, Len porrowed a Viewmaster from Roy's Studios, and placed it on his confection bay with a suitable display co. To promote his midnight show, he had a large, doubl.e~ faced sign placed over the "No Parking" sign in front of the theatre, where the passers-by practically had to walk over it. ‘Goed windows put in by the following local merchants ovo Fuller's Drugs o.. Betty & Bob's Sundries oo. Conneli'’s ... Jerry's Snack Bar o.oo George Street Sugar Bowl ... Roy's Studio. All featured pocket books, vith the exception of Roy's whose angle was the sale of Viewmasterso a An excellent display was erected on the south side front of the theatre for STORY OF WILL ROGERS oo. CH E X contributed some excellent publicity = free. The Robin Hood Foto Nite deal stiil an effect, with good plugs over GC H EX nightly. A twoclumn scene from WILL ROGERS, and similar deal on BALY, im both the Review and Lakefield News. That's more like 1% Leonard oo. Glad to see you're getting back to your old style of BALLYHOO. PIVOLI = HAMILTON dim ‘was playing ELEPHANT WALE coo 30 what? So, with the Shrine eirecus in town, his able assistant Doug Nicki ebore, got the O.K. from the owners, and placarded a couple of their elephants with one-sheet boards reading oo. "This is no bull, gyou'kLi see this guy's brothers on the rampago in ELEPHANT WALK, ete." Pretty neato Beautyland Salon came through with Elizabeth Taylor art end good credits in another of their excellent coxops. A good ssene appeared on an off theatre page of the Spsetator. Jim reports that hg forgot mentioning last week the Large display he had at the Locel “orum tying in his interview with Primo Garnera and the Bob Hope pic. You're due in Halifax next week boy o.. When are you gonna get time to pack?