Ballyhoo (Jun 16, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 16, 1954
Volume:
Ballyhoo (Jun 16, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Ae ' ONTAR 10 ‘B’ DISTRICT ‘\! if VOLUME 3 } GAGNUMBER 19 ig cial A MAN IS JUDGED BY ...? How can a man prove his worth? ... That my friends, is the sixty four buck question ... The obvious answer is, by the practical results of his efforts ... I can't help but wonder if that rule is entirely infallible. If it is quite fair to the manager, and to his employers ... The results ef honest, applied effort can't always be measured in terms of box office dollars ... any more then we woulé think of putting a price tag on goodwill resulting from a public relations job well done. It’g easy to bang the drums and attract a lot of atten] tion to oneself? when sitting on top of what we call a "matural situation oo. A modern house, glamorous front, psautiful enterance, soft carpets and tho latest in seating comfort ... added to the last word in screen and projection Oquipment . Such a house naturally rates the best the producers have to offer ooo Such a house provides the manager with a means of glamouri zing himself ... Every timo he does a good selling job, it shows ovo and some of the glamour can't help but rub off in the precesso Tté%s natural .-. and it's expected. But how about the other side of the picture? How about the unsung hero of the "B" type, sluff situation? Here we have a manager with none of the advantages of his richer neighbour, and ten times his headaches ... He has to run twice as fast and twice as far just to stand still ... He can pour his whole heart and soul into the job of keeping his theatre alive oo» spend every waking hour dreaming up ways and means of keeping his head above water ooo slugging it out in open competition with his more fortunate brethren for just a spark of executive recognition. And for what? ... To what ultimate ond? He does it because he Loves the business he’s in, and simply refuses to be discouraged ... He does it in the ho pe of some day being promoted to a more productive preperty ... “e does 44 because it’s his nature to carry a job through to its natural eonelusion oc. He does it because it's his job. I just want to leave this thought ... Satisfaction in @ job well done may be its own reward oo. but public approbation and reward arethe food and drink that keep a "slugger" from giving up ... shrugging his shoulders ... and thinking, even $f he doesn't say 1% ooo "What's the use?" DoH oKo