Ballyhoo (Jun 16, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 16, 1954
Volume:
Ballyhoo (Jun 16, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Well, we're neasly there ... the end of our cuerent six monbh drive ... ovr BALLYHOO BONANZA. In our Last issue we published the standings to date ooo How do you stack up? There's still time to get in the swim, you knot. Se far the followin in the Punning for thas fat 5000 po CORe Sistency ooo and drothke? coo some difference when the finel points are counted. Renember our Last drive? Ted Doney oo. Kel. dohisy ooo Bob Harvey ooo Art Gavley oo. Eddie Landsborouga ooo AL Hartshorn oo. Len Gouin and Nerm Graye fhe others have fallen by the wayside coo Dut i% doesn't mean they’ro out cold oo. not by 2 long shot oo. Leck at the scoreeboard again. The extre five thousand just gives them that much more of an edge ooo and, naturally, sete them up 2s yeareround baliyhooers. Welre having a party at the end of this drive oo. and youlre invited. That is, 42 you happen to have a monthiy win ooo First or second to your credit. tct!3s see who's eligible to date ooo £ sse Jim MeDonough ( sorry James, you're 2 DM. now ovo in my Glass ooo now eligible) ... Bob Harvey ... Art Cauley oo Eddie Landsberough oo. Paul Turnbull oo. Al Hartshorn .oo ben Gowuin ooo Olga Sharabura ooo Jack Bridges and Beb Neilson. hould make 2 fair locking honour group ooo huh? Stii2 woom for four more .o. and I!m thinking of this month's winners. Are YOU thinking of joining us? Youlli have to get cracking o.oo Ye're waiting. ~~)