Ballyhoo (Jun 16, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 16, 1954
Volume:
Ballyhoo (Jun 16, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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‘ MeNONOUGH FETED in an atmosphere charged with sentiment, the "BY District canes Sue a host of friends, gathered in the Royal Connaught hotel in Hamiltess on Thursday evening dunce 10th, to pay tribute and bid farewell to Jimmy McDonough, on the eve of his departure for his new home and his new executive post in the Maritimes. Rye Bossin and Max Chie represented the Canadian evade presse Alex Muiv and Johnny Robinson were there from the Spectator ooo Bill Granston, Vep. and goneral manager of G@ K O C was on hand for the festivities, and Magistrate Harry Burville represented the long arm of the law o-. Im all, sixty guests were on hand, and it is to Paul Turnbull's everlasting credit Pavl organized tho affair and acted as M,C. » thet fewer speeches were made than at eny comparable "do" in the past decade oco Talk abouts "Man Bites Dog™ ... the newspaper gang, and the lads on GC K O G presented Jinmy with appropriate gifts ooo Now maybe welll have some peace" sighed Bill Granston ... Duncan Campbell, prexy of the Hamilton Theatre Managers! Association made a presentation on behalf of that August body oo. and yours truly turned over to Jimny as a mark of our esteem and affection, a very handsome black marble desk set. A Beautiful bouquet of carnations and roses was delivered to Bess McDonough to coincide with the presentations to Jina Jimmy will long remember this evening ooo and so will all who were privileged to be there ... Lots of Luck James, boy ooo and remember ooo all the good wishes expressed by those present came straight from the heart ooo HoMeoLoXoX A few days before the District party, the staff of the Tivoli theatre got together after the evening performance, to bid manage? Jinny MeDonough, Godespeed and good luck in his new job. Gashier Anne Merigold presented Bess McDonough with a bouquets of roses, and assistant manager Doug Mickleberoe presented Jimmy with a leather business case, on behalf of every member of the theatre starr. Refreshments were served in the lounge oo. amid the wreckage of the current renovations ... speeches were few and brief .o. and the evening was pronounced a distinct svecess by all present. MoXoKoKok What price PUBLIC RELATIONS? ... You should have been at the District party for Jim ... Bill Granston told me that Jimmy had done more to raise the stature of the sntertainnent business in Hamilton than any other person in the past twenty years or longer o.oo Johnny Robinson didn't know how he was going to get along withovt the beaming presence of the Happy irishman ... The lecal managers! association can't help but miss his calm logic and steadying influence, } Everybody in Hamilton ... in and out of the trade ... will miss James Peter. Everybody is happy at his promotion ... Everybody is looking for big things from him in the Maritimes. Carry on, Hamish,