Ballyhoo (Jun 16, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 16, 1954
Volume:
Ballyhoo (Jun 16, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Pas. = saaeuES £ see a few more names in the. trade press this week ooo MoP. HERALD lists among its "Showmen in Action", Bob Nelson and Len Gouin ooo BOXOFFICE carries a good story on some of Jack Bridges’ work ... and S.T.Ro in its "Exploitorial" column gives credit to Jim McDonough and Art Cauley ... as well as a long story on another page, dealing with the selling job Bob Harvey did on ROSE MARIE. Guess John Heggie needs some dough oo. 1 see a personal letter from him to each of the managers he books, exhorting thom to greater efforts, for their own sakes ... and John's. I aiso have copies of thsir replies ... and it adds up ... dust like a good team ... manager and booker work together to a common end ooo Gan’t help but pay off ... but don't spend that twenty five bucks yet, John ... Maybe Patte cr Herd may have something to say about it... Are you listenin! fellows? So far I have two entries for the "Best campaign book" prize ... One from Paul Turnbull and another from Bob Harvey ooo Thanks gang ... that’s what I call real co-operation ... TWO WHOLE ENTRIES ... Of course I may be mistaken, and they're going to pour in during the remaining few weeks in our BONANZA drives Some swell stuff has crossed my desk during the past five and a half months ... Ali you have to do is dress some of it up and send it in to me ... Could win you an extra two bits ... r°iz expect to hear from all of you before this month 1s out ooo I have an interesting letter from Art Cauley, part of which reads as follows ... “Just happened to be looking through the files, and realize that this week's entry will make us a continuous weekly "Ballyhooer" for more than 70 weeks in a row, with over 800 individual stunts, ete. God Willing, I will still be at the typewriter when I can proudly say ... 270 weeks ..o” Art has been one of our most consistent, and hardest working ballyhooers ... and we certainly hepe he'll be around for a long, long time. It's a pleasure to open that weekly batch of stuff from ous Peterboro way .o. Keep punchin!® Arthur. And now ooo I suppose I should get on with the job of reporting some of our gang's baliyhoo activities ... Se, what are we waiting for? CAPITOL = ST. KITTS With Vern still vacationing, Arlie Katzman took over and turned in some pretty fair selling ... He sentacted Jack Dawson of the iocal radio station and arranged for the titie tune from RIVER OF NO RETURN to be played on several daily deejay shows ... with lots of good theatre and pic mention. Also invited the same Mr, Dawson to come in and listen to the CinemaScope short "First Piano Quartet" ... The gentleman was so impressed that he played fifteen minutes of their recordings, mphariarebe Lhe ones on the screen, on his program "Invitation to 00 usic" oo. Really did a bang up job on it, and rec the subject to all his listeners, eee stat <