Ballyhoo (Jun 16, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 16, 1954
Volume:
Ballyhoo (Jun 16, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PIVOLT = HAMILTON Jin starts off by saying that he's been too busy to do very much ballyhooin! this past week oo. and feankly I don't know how he managed to concentrate on his theatre at all, what with arrangements for moving to Halifax, keeping an eye on the renovations, and of course, the many affairs being held in his honour .-. Guess that's the mark of a good manager ooo He did manage to send in a tear sheet showing an excellent tie-up ad with the local Beautyland Salon, featuring art and good eredits for his current attraction RIVER OF NO RETURN. ALGOMA = 500 Nowm has been a pretty busy led this past week ... his wife Pearl has been in the hospital undergoing surgery, leaving him in charge of the roost oo. I’m pleased to report that Mrs. G. is now well on the road to complete recovery, and all's well again. Norm managed to effect an excellent tieeup with a local jeweller which resulted in a good window on KISS ME KATE .oFor his date on HONDO, he created a novel, life-size cutout which was placed on the strect 4n front of the theatre, plugging both the feabure and the now improved 3-D glasseso CENTURY = HAMILTON Z see another co-op page in the Hamilton Review this week, on MIAMI STORY ... How long's this been running, Mel? For a free admission George Wilson of GC HM L plugged the film on his nightly Variety radlo program ooe Display cards wore placed in the windows of Lucas Travel Agency, and Hemming Brose ALGO. plugging the low summer fares to Miami. PALACE o GUELPH SSIS LUCKY ME rated Herb 2 scene on an etf-theatre page of the Mereuryo Herb also tied in the Columbia record people, with the result that Kelly's music store devoted a fair portion of their weekly newspaper space, to art and selling copy from the picture. The alarm clock gag was used in Vorvis! restaurant, in connection with LUCKY ME, and anyone who happened te be paying their check when the alarm clock went off was treated to a free admission to the Palace. (The clock didn't go off too oftenooe) The deejays on G J O Y came through with many plugs using tunes from his current and coming attractions. REGENT < OSHAWA Al sends aleng this week's I SAW tear sheots oothey're gotting better all the time ... He also arranged for the local newsboys to ineert copies of his monthly calendar in their papers, assuring him of good house-tochouse coverages The Mystery Personality program still being aired over @ K L By, assuring the Regent of many good, free air plugs.