Ballyhoo (Jun 16, 1954)

Page scan 00010 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 16, 1954
Volume:
Ballyhoo (Jun 16, 1954) Ontario 'B' District
Leaf #:
00010
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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++ * "GAPTTOL = SUDBURY Jeff got an excellent window display set up in the front window of Seymour's Men's Wear oo. @ huge cut-out of Monroe and Mitchum, with lote of sales copy on RIVERO NO RETURN occupied the whole window. A card accompanying the display read oo. "You don't have to be a Caveman .,.. You can knock hex dead with a Seymour suit ...” this catchy by-Line caused lota of comment ooo Didnt hurt the pic. Siz window displays, making good use of several 10 x 12 photos, as well as smart illustrations gleaned from the trade nags, were placed in prominent windows along the main drag. CAPTTOL = Webi AND George roports that he has completed all proliminary arrangements for the Walt Disney cartoonist who is scheduled to visit him this week oo. details of this deal covering all our towns should be in my possession by next week, and wlll be reported in that issue. TUE COMMAND gave George a chance at ac Northside Dairy previded a Western type wagon, % round of welland ...o A Wild Bill Hiekock Looking Yr, moustache and all guided the bronsa ... Signs al both sides read .o2o "I%m on my way tothe Capitol to see THE COMMAND® ... Moto oko ss Trat leoks like it for now, folks ooo £ could go on writing several more pages ooo Plenty to write about oo. Like, what the matter with you ®Pointers”™ ... Get in there .o0. four up the works oo. Don't you need that prize money 9° Z : But, you’ve heard it all before ..o. and will probably hear from me again, in time for the next issue ooo ty teke up valuable space and time? Besides, nis machine a chanee te cool off oco So goo ty! I’ve got to give 4! Ané, all I wanted to say Was ooo So Long until next time oo. Which msans, about one week from today ooo Be seein! you then, DoBoiko