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if Y AL NO? UNS AGEE
amees: 2
On the front page of the Motion Picture Da 127 uader date of June 1L4th appears the following story over the signature of Sherwin Kane ooo See what you get out of 16 oo.
"Neighbour of ours, who up to a few years ago went movies several times a week, tors himself away fxom hia televi set recently and with his wife made a veturn visit to the ieee oes hood theatre ... Granted he could be exaggerating, us (and certainl y the experience of him and his wif described, is no% typical) ... Nevertheless, this i happened ooo
a, if ceuly is what he said
They were taken aback by the admission price, which seemed to them to be about double what they used to pey. Strangers te the concession stand. they pressed closer to ges a leok, only to have a customer turn around quickly, buwuping the wife and spilling a sert drink on her. They had the usual climb over the others getting to their seats, followed by later arrivals climbing cover them ... The day was warm and the theatre's air conditioning either was not oper] aLIRgs, OF working unsatisfactorily ... They were uusomfortable in the theatre coo
They arrived in the middle of & Pe, had no, idea what it was about ooo At intetnl seion Ber me reels were shown oo. &@ succession of Leu with a plug for a new film in it. (“And you motion pictures people point fingers at TV commercials" he exclaimed) oc.
The newsreel also included a clip broadcasting an appeal for a charitable cause, and announcement was made that the theatre dis played receptacles for contributions coo
Then the feature started and the couple agreed nth ale had a "Let down" feeling after catching up with the story s
near the middle ... They attributed that mostly to ansstiefied ex= pectations planted by the advertising for the picture
Our neighbour observed that deapite the fact that they found their seata in the theatre comfortable, while thay wore im them ooo that the theatre's attendants were noticeably GOULEGOuUS ooo the new
wide screen and sound repreduction impressive, and the washrooms spie and span, they will not be in ea hurry to return.
There was just one optimistic, and, we hepe, significant observation in our neighbour's recital ooo
“Y did hear about two new pictures on a TY progran the other night" he said, "that both of us would like to see if they get out to our neighbourhood before we leave for the country for the
summer? > ff that theatre can get them back a couple of times more, it will have them re=won, despite the anneyancas they encountered on their first visit oo. RoXoXKo Rak
That's the end of the story ... Worth a little thought, I'd sar,
eae —a ————_