Ballyhoo (Jun 25, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 25, 1954
Volume:
Ballyhoo (Jun 25, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPLVOL = PETEREORO : see ET Most of Len's entry has to do with the Variety benefit promoted by tho Peterboro Theatre Managers! Association 5.0 A great bit of industry Public Relations oo» which resulted in a sizeablo contribution to the very worthy work ef Variety ooo I won’t take the time to go into details, suffice it to say that the boys left no possible avenue of publicity uncovered o Radio, newspapers, merchants, plants ... even local sporting events were plastered oo. Beth Len and Art will receive a nominal anount ef points for the goodwill ereated by this gesture on the parts of the lads in our business in Peberdore » ; ara | Len’s feature this week was SO BIG o.oo and it rated a good two column scene on an offtheatre page in the Review and the Lakefield News ooo A good ad frea in both papers, in return for two pairs of Oakleys in connection with a Hidden Names contest. GQ HE X again came through with many free plugs fae both pic and theatre ooo Len had the sidewaks within about a four square block vadius of the theatre, plastered with SO BIG etenchis 300 & Tre lad’ stall at large, so guess the gendarmes didn & het himo E know who will, though, if the guy dee sn't start to eome through with some of the kind of stuff that used to knock off points by the thousands for him ov. You're slipping folla coo get back on the team ooo and Let's see some of that old team werk. ROYAL = GUELPH As a cube street stunt, Ted had a lad parade the main drag, carrying do my > a suitcase prominently lettered oo. #[:m of f to Morecee, after seeing SAADTA at EHO Royal oa His I SAW deal oo. the original one in thie distrist coo still going strong in the Mercury oo. Goed seenes on off-theatre pages in the daily on beth SAABTA and NAKED JUNGLE. GAPITOL = NORTH BAY Looks Like another good week's effort from cur Northern oubpost oon An excellent tie-up with North Bay Gonfections = 360 iJdnes to be -exact = on Rebort's twin bili, THE ACTRESS and OUT OF THE PAST. Believe me; about 350 out of the total, lineage went to the pies and theatre copyo —m@ 2 e393 an eB Fwo geod scenes on the featuras on off-theatrea pa Loune the Nugget, plus a good atery on the news shas of Marie 0 entering tha cenvent ooo A lost Daddy story, telling of a Little Boy Lest this case, the lost item being his dad ooo at the Saturday rated boxed mention in tha Nugget ooo A gocd three column pic o2 the winners in the bityele contest sponsored by NB. Gonfections was published by the daily ooo and although Bob ha@ nothing to @e with the give-away, he giganed much publicity, Since the draw was eonducted from his stage. & to ~ ce hs pe