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GSAPTROL © NORTH BAY (cont'd) Bob really went to town on the Pet 0% Gold show over C F CG the program sponsers made the mistake of letting him loose P interview, and believe me, he knew exactly what to say about his cooler theatre, bigger screen, better features .-. everything on a gtrictly superlative basis oc. Zhe sponsors wound up wondering who was sponsoring whom coo “Hoes that sound right?) e
PARAMOUNT = FETERBORO
As mentioned previously, the Variety Benefit show material djeseribed inthe Capitol s section was just as much Art's doing ooo 80, Art is also eligible for the points allotted for the effort o-.
Something just a Little bit different in the Review ooo Avt had them print small coloured gummed labels, drawing abtention 40 certain pages for exclusive pictures of Marilyn Monroe in RIVER OF NO RETURN ... These were stuck on the front page of both the Review and Lakefield News ... at no cost to Arthur ... not even the printing ooo
As part of the deal, the Review and Lakefield News both eame through with six separabe scenes oo. The Gommunity Page stiil giving Art a $10.00 ad for a pair of ducats oo. Names in the News contest going strong in the Examiner.
GH & X Kist Good Deed Club sti11 on tap .o. with lots of free plugs for the Paramount. The station also featured La Monroe as their shar vocalist on a fifteen minube program .o. each tune ending with good pic and theatre credits.
Pune eorner of the Paramount lobby was taken over by Tem freayel Agency who put in a very smark Western Canada travel display to tic in with RIVER OF NO RETURN .o. Tho agency devoted their ow windew to a like display plugging the picture.
°o
A good 40 x 60 in the Empress hotel lebby oo. Local Safety Patrol captains dispributed 2,000 heralds for Art ...0 same being provided by Norm Bowler, proprieter of two popular eateries.
That looks like it from Arthur oo. and makes, 4+ believe, his seventy first consecutive week ef BALLYHOO,. Atta boy, fella.
Mo M%oXo*Xod
AMONG THE MISSING
This week, eonapicuous by their absence are soo Herb Ghappei, Bob Nelson, Jack Ward and Paul Turmbull o.oo What's the matter guys ooo afvaid the other guys won't stand a chance if you gst in there every week? Don't worry ooo I’m sure thoy’re noto
“ng don"t forget oo» only TWO MORE WEEKS te go o.and then the big bloweoff Luncheon ooo
And that’s for the winners and the tryers ou. Ara we . gonna see YOUR smiling face there’ ooo “ gure hope so. de seelnt FOuUo :
> D.Eo Bo