Ballyhoo (Jun 25, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jun 25, 1954
Volume:
Ballyhoo (Jun 25, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GSAPTROL © NORTH BAY (cont'd) Bob really went to town on the Pet 0% Gold show over C F CG the program sponsers made the mistake of letting him loose P interview, and believe me, he knew exactly what to say about his cooler theatre, bigger screen, better features .-. everything on a gtrictly superlative basis oc. Zhe sponsors wound up wondering who was sponsoring whom coo “Hoes that sound right?) e PARAMOUNT = FETERBORO As mentioned previously, the Variety Benefit show material djeseribed inthe Capitol s section was just as much Art's doing ooo 80, Art is also eligible for the points allotted for the effort o-. Something just a Little bit different in the Review ooo Avt had them print small coloured gummed labels, drawing abtention 40 certain pages for exclusive pictures of Marilyn Monroe in RIVER OF NO RETURN ... These were stuck on the front page of both the Review and Lakefield News ... at no cost to Arthur ... not even the printing ooo As part of the deal, the Review and Lakefield News both eame through with six separabe scenes oo. The Gommunity Page stiil giving Art a $10.00 ad for a pair of ducats oo. Names in the News contest going strong in the Examiner. GH & X Kist Good Deed Club sti11 on tap .o. with lots of free plugs for the Paramount. The station also featured La Monroe as their shar vocalist on a fifteen minube program .o. each tune ending with good pic and theatre credits. Pune eorner of the Paramount lobby was taken over by Tem freayel Agency who put in a very smark Western Canada travel display to tic in with RIVER OF NO RETURN .o. Tho agency devoted their ow windew to a like display plugging the picture. °o A good 40 x 60 in the Empress hotel lebby oo. Local Safety Patrol captains dispributed 2,000 heralds for Art ...0 same being provided by Norm Bowler, proprieter of two popular eateries. That looks like it from Arthur oo. and makes, 4+ believe, his seventy first consecutive week ef BALLYHOO,. Atta boy, fella. Mo M%oXo*Xod AMONG THE MISSING This week, eonapicuous by their absence are soo Herb Ghappei, Bob Nelson, Jack Ward and Paul Turmbull o.oo What's the matter guys ooo afvaid the other guys won't stand a chance if you gst in there every week? Don't worry ooo I’m sure thoy’re noto “ng don"t forget oo» only TWO MORE WEEKS te go o.and then the big bloweoff Luncheon ooo And that’s for the winners and the tryers ou. Ara we . gonna see YOUR smiling face there’ ooo “ gure hope so. de seelnt FOuUo : > D.Eo Bo