Ballyhoo (Jul 2, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jul 2, 1954
Volume:
Ballyhoo (Jul 2, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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a have just got through smoking a "rum crook" ... the kind that “Oastes Like a Cuba-Libra o.. compliments of Bill Oakley of our Audit department ... Seems that Joan, Bill's frau, and a former audit department comptometer pusher, presentad Willie with a bouncing baby boy, in the wee hours of June 22nd oo. Mom, son and Pop all doing well. Congratulations Bill and Joan ... from every member of Sur BALLYHOO family. NMoKoKoKoX WEDDING BELLS Lonesome place Welland ... for a guy whose girl friend lives in Hull ... So, on Saturday morning, July 3rd, George J. Forhaa Je. will take unto himself a wife in the person of Miss Yvatte Gaudreau, of Hull Quebec. The marriage will be solemnized at Notre Dame do Lorette Church in Hull, with a reception following in the Gaspesicnne Room of the Hotel St. Lowis ... The couple will spend their honeymoon in Buffalo and district, before settling Gown to their domestic chores in Weiland, where George is manager of the Capitol. Congratulations, and very best wishes, George and Yvette oo. £FOM the whole BALLYHOO gang. Koky Xo koe UNIFORMS i have just seen the new usherettes uniforms ooo and they're smart and practical ... The summer colours are two shades of blue, and the winter type, maroon and fam ooo A hat, of the type worm by aireline stewardesases is optional, but I recommend that you use it, as it dresses up the whole uniform, The jacket portion of the uniform will replace the smocks now being worn by our cashiers ... is good looking, cool, and will match the rest of the uniforms. Piease order your cashiers! uniforms right away ... summer weight for immediate use. Orders for winter style and weight should be placed about the end ef August. BokoXoKos ARE YOU_ A PIONEER? Ef you have been engaged in the motion picture business for a mninimum of twonty five years, you are eligible for membership in the Canadian Picture Pioneers ... t%%s an honour, and a privilege ooo THINK ABOUT if, P.S.o I have lets of applications.