Ballyhoo (Jul 2, 1954)

GAPITOL = GALT Eddie completed arrangements for Nick George, Disney cartoonist to visit the three lecal schools ... and despite a crowded schedule «oe buree schools within one hovy ... the reception by posh schcol officials and youngsters was terrific oo. An excellent three column pic of Nick and some of the youngsters appeared in the following day's edition of the Reporter (And that’s sump'n oc.) T SAW veally beginning to catch on .o. with all concerned J . > more than pleased at the results to date. Nice going Eddie oo. just one more bit of evidence that perslatence does pay off, For his date on ROB ROY, Ed set up the Kerr Buttorscotch deal described in previous issues ... Two baskets were decorated with Scotch tartans and filled with the candy ... Two young lassies, attired in authentic tartans, distributed these on the street and in factories oo. Baskets and lassies suitably inscribed. Eddie personally contacted every member of the local Burns Society by telephone, advising them of the ROB ROY pilaydates ooo At one of the evening performances, Ed had the pipe band and forty officers and mea of the Highland Light Infantry mareh to the theatre in full parade dress, and during his intere mission, with house lights full up, they marched dewnthe two side aisles to the stage whore they gave a fifteen minute pere formance ooo The audience got a big bang out of this, and really eame through with a big hand for the performers. This all adcs up to good P.R. and good promotien, Eddie. CAPITOL 2 NORTH BAY Bob seg that seeing as how he was playing an action pis this week, he thought he'd better inject a little action into his BALLYHCO. So ooo lets take apeek oat the resvlts of hia INFERNO campaign. A lecal, dealer, J.J.Saya Gompany, handles a furnace appropriately gnough titled the HIFURNO ... and how sonld Robt. resist the temptation ...? You guessed it .o. He went after Hr. Saya, and came up with a deal ... Went somebhing like this oo. Starting two days im advance, the dealer ran 50 lias ade cleverly ballying both his furnace and the theatre oce but wait ooo that ain't all, On opening day he did a little better oo. enly three quarters of a page oo. wowl headed, "You're N°FURSNG (get 1%?) Small Treat when you sea INFERNO ooo ete a pretty slick, I°d say. A large scene from the pic decorate the ad, plus the warning to "Watch for the N’Furno Girl at the Gapitol and on the Streets" ... Hore about this later ooo 'This full ad was repeated on two consecutive days o.oo I shudder when I think of the bill thea merchant had to foot on this one ooo Hope he sold a few furnaces ooo For the last two days, Mr. Saya went back to the fifty liners. Too bad you can't Zar some of your merchants to so-aperate with you, Bob ».. it's a gag, son. Bob had one of his comely gals in a red-hot devil's costume parading up and dewn the main drag on the day befera opening oo. Apsolutely no copy on her coatume o.. avd weve the