Ballyhoo (Jul 2, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jul 2, 1954
Volume:
Ballyhoo (Jul 2, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GAPITOL = NORTH BAY (contd) locals ever consumed by curiosity ... Then, on opening day, and during the entire run, she went out, gay with sales copy, and handing out pamphlets supplied by Saya ... to which was appended theatre copy ... The Nugget picked this up and ran a two column by seven inch pic and story about this cute street stunt oo. Those se and so's on the un-cooperative Nugget ... {Just kiddin’) The dealer bannered every ene of his trucks with excellent tie-in copy, and Bob put in a terrific lobby display tieing in the product with his feature. The trucks covered all adjacent towns, local baseball games, wrestling matches ete. Truly a profitable theatre-merchant ce-op deal. Bob adds, and this is interesting, that when he first approached the dealer, he was alittle nervous about the whole idea, but that once it got started, and he saw the reaction, aw the number of prospective buyers he could reach through this tieeo up, he wound up being worried that he was getting more ous of the deal than the theatre was (what a guy oo.) Well, since the whole thing didn't cost our Robert even a thin dime ..o gussa Beb got his fair share of value oo. Qn the feature BOTANY BAY, Bob placed "Wanted" cards in several Local store doors oo. and a large card on a boat which was being vaffled off on one of the main corners of the town. GRANADA © HAMILTON Paul tied in with the Royal Taxi Company on a safety siogan handbill, reading as follows ... "APPOINTMENT WITH DANGER ... Make YOUR appointment without danger ..." ete. 1000 bills were paid for by the cab comapny, and distributed throughout the eity by them, More than half the total space was devoted to the Granada CO PY o A window tio up was arranged with Howard!%a Credit Jewellers, tying in the feature titie with thelr new watches oo. Get it? APPOINTMENT 2.0. For JIVARO, Paul fold back on the old reliable street sandwich mano The Granada eashier called telephone numbers at random throughout the week, repeating the following messaga ooo "The Granada Theatre calling .o.. Don't miss CHICAGO CALLING next week", BROADWAY = TIMMINS Well, I was beginning to think that Bob Nelson had forgotten ail about our Little contest ... but I sco that he's still in the swim ooo With an entry for this week oo. On the JOE LOUIS STORY, Bob veports that he received tuo "blurbs" ...¢What's a blurb, Bob?) ... in the sports columa of the Press, plus a good story on another page. Bob also managed to squeeze in music from the film, pius appropriate comments, on his daily radio program over G F @ L.