Ballyhoo (Jul 2, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jul 2, 1954
Volume:
Ballyhoo (Jul 2, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BROADWAY TIMMINS (eont ‘d), Pwo young Lads were attired in comic boxing outfits, carrying appropriate signs, and were featured as a special bout on a boxing card at the local MeIntyre Arena oo. This really went over bLE cco and you may be sure that the announcer had been primed in advance to kick in plenty of good plugs for the Broadway .0. The sane boys were used as a street bally for the remainder of the rune < THE JURY netted Bob a goed scene on the back page of The Press oo. and MOON IS BLUE, rated another scene on the Women's page, plus a good storys CAPITOL = PETERBORO Glad to see something from ovr Leonard which laoks like it mi ght possibly resemble the kind of stuff he used to send in oo. before he got tired ooo For WHERE'S GHARLEY, Len had his complete steff wear giant teaser Lapel badges, well in advanee of his playcates o.oo Excellent windows were set up at Fuller's Drugs, and at Bob & Betty’s Lunch room o-. both in excellent locations. Although he hadqite a time pursuading one of his ushers to dress es a girl, Len finally succeeded, and had him parading the streets as "Charley" ... wig and all ..o with a large card suitably inscribed. CH E X came through with fourteen free spots ... tying them in with the music from the feature oo. ben was guest on the Pot Of Gold program, and you can be sures he made full use of this unusual opportunity ... and I don*t mean to plug Old pots oo fwo columa scenes in both the Review and Lakefield News on CHARLEY oo. plus the Hidden Names contest in both papers, winds up Len's CHARLEY campaign .oBoth papers also ran good scenes on MAN GRAZY and CHARGE OF THE LANCERS ... All for free, of course. SENECA oc NIAGARA FALLS John McReary took over during Jack's absence oo» and handled quite efficiently Nick George's visit to the Falle ooo He arranged to have a tape cut of an interview, and this was aired over CHYC as &@ complimentary service to the Seneca. REDHEAD FROM SEATTLE also received good radio support, in the form of many musical selections from the feature, pilus theatre and pic mention. ROYAL = GUELPH This week Ted concentrated on Nick George's visit ... only to discover ... too late ... that PINOCCHIO was booked to play the Palace. Oh well, nothing like helping out a brother manage?. The schools were all organized for the cartoonist!s visit, and he also appsared as a guest at the weekly Kiwanis luncheon ooo In spite of a topefeavy schedule, everything went off smoothly, and Nick was able to procecd to Galt on gehedule oo.