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Ballyhoo (Sep 17, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 17, 1954
Volume:
Ballyhoo (Sep 17, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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geet ONTARIO A ‘B’ | DISTRICT r : WV. Ae VOLUME 3 15 ¢NiiBER 25 My thanks to Hal Barnes, director of Advertising and blicity for Central States Theatres, whose bulletin dated August 3lst, loaded with good, thought-provoking logic, prompted this piece. The new season is here ... New product, new techniques, new selling approaches, and new problems. A bright new future beckons ... as every year at this time ... What we do with it must reflect the thought we put into our planning NOW ... at the very beginning of the season. NOW is a good time to think ... to analyze ourselves, to analyze our operation. BEFORE, not AFTER we've waded through the really terrific line-up of product the producers have promised, and delivered. NOW is the time to shake that accumulation of cobwebs out of our systems ... NOW, not when somebody starts swinging the big stick ... NOW is the time to think ... How we can improve our business, ourselves ... our own efficiency, and every single phase of our operation. NOW is the time to think ... How to get new customers oo. how to keep the old ones coming back ... How to attract the small | fry tomorrow's adult admissions into our theatres. NOW is the | time to think ... Is our advertising reaching all segments of our varied and multi-lingual population? ... Is there anything about our individual show-shops that is not completely inviting and pleasing? ... Is our relationship with our employees, all of them, everything it should be? | THINK ! Ministering to the comfort of audiences is just as important today as playing top product ... Do you PERSONALLY check your sound volumes ... picture definition ... house temperature ... deportment of personnel ... seating comfort, and cleanliness? NOW... today, not tomorrow, is the time to sit down and spend an hour or two in plain, old-fashioned thinking ... about yourself ... your job ... your future. Sit down in your favourite chair when you get home tonight ... relax, and JUST THINK. You'll be surprised at what you may come up with ... The yo worst that can happen is that you'll get up with a brand new approach to all your problems. The best, and that's what I wish for all of FOU oo Well, that is something ONLY YOU can determine. hr KEEP THINKIN' ... and BALLYHOOIN’. D.B.K.