Ballyhoo (Sep 17, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 17, 1954
Volume:
Ballyhoo (Sep 17, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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THANKS LEN I have a nice note from Len Gouin, commenting on BALLYHOO, and what he feels it had done for him. He encloses an excerpt from an article he found in a National magazine, which hse says aptly expresses his feelings, and may be of interest to our readers. I am happy to reprint it. (oe The. piece is entitled "Who Helped You Most" and is written by Arthur Gordon in THIS WEEK. "Our chief want in life is somebody who shall make us do what we can Emerson." "Finding those words of Emerson's not long ago seemed to crystallize something I had always sensed but never fully grasped ... The astonishing fact that we don't begin to live up to our potentialities so Long as we are trying merely to please ourselves. All of us need someone who wants us to achic who expects the utmost from us, someone who gives t outside of ourselves for succeeding. It can be an inspiring teacher, 2 loved parent, a boss who gets the best from you because he expects it. Selfishness, Emerson seens to be saying, will carry us so far but no farther, There must be somebody who cares whether or not we go farther still. Somebody te work for, live for, sometimes even die for. You can argue that the improved performance comes enly because human vanity craves an audience. I think 1% goes much deeper. I think we respond to this outside challenge mainly because it establishes contact warm, tangible contact with another human being. And that contact banishes the most paralyzing of all fears ... the fear of Loneliness. I believe Emerson thought so too. Read him one sentence farther ... “Our chief want in Life" he wrote, "is somebody whe shall make us do what we can." And he added ... “this is the service of a friend." That's the article friends ... read it over & couple of times. It contains some thought provoking ideas. And thanks again Len, for sending it along. COMING SOON Hope you're keeping in trim gang ... Our next BALLYHOO deal is almost ready to be announced .., Watch for details ... Wateh for the dates but don't walt for them, to start BALLYHOOIN’. CONDOLENCES Our deepest sympathy to Art Cauley and Ted Deney in the recent bereavements they suffered. Axrs's aunt, whe had raised him since infancy, passed away in her eighty fourth year. Ted's mothes passed away suddeniy after 2 brief illness. Our sincere eondelences to our two members and their families.