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LAPITOL = WeLLAND
Wy
hehe eee SUITE gave George a chence for a good tie-up with Hilder's de wv
SUITE Purnitur "ey liberally plastered with advertising accessories provided by the theatre, Hiider's also included art and copy in a geed newspaper ad, Patterson's Furniture also devoted their window to a good display. The local Tribune came through with a good scene on an off=theatre page.
Por HOBSON'S CHOICE, George had some pretty ambitious plans involving his local Nash dealer ... who backed out at the last minute. However, every taxicab in town sported bumper strips during the run of the program,
ORPHEUM ~ $00
ill ef ORCHESTRA WIVES and SUN VALLEY SERENADE, Olga 1 local music stores and the local radio station 2...
Yr a complete window loaded with Glen Miller recordings, % music, backed with loads of good selling copy.
The two Local stations were most liberal in their use of
er music, and the deejays were most co-operative in slipping ature titles and theatre between spinnings,.
GAPITOL = ST. KITTS
For his HOBSON’S CHOICE date, Vern arranged a screening of the pic on the Sunday before he opened, for the gabbiest people in the world, all of the local hairdressers, plus the press and radio ... and did
Ei Sy ever talk it up? ... His business proved it ... His newspaper and local radio both carricd the story.
Vern used a special false front, plastered with 11 x 14's and plugging the "23 weeks in Toronto" angle ... Cards were diste vribvted at the stock car races, tying in "Tonight's choice is HOBSON'S CHOICE.
Vern got together with Roy Miller at the Lincoln on a really splash newspaper ad. Since there was no paper on Labour Day. they used the portion of their budget saved to combine on a half page ad, headed "MOTION PICTURUS" Greatest Year of Hits" Both were playing Paramount pictures, each with an assist fron the distxibuters, which made this deal possible. This was a most effective way of getting the Famous Fall Festival under wayo
CAPITOL = NORTH BAY
Hey, what gives .o. all I see is half a dozen lines covering the past three weeks cv. Oh oh oo. nearly forgot oo. Robert "Q" has been holidaying. lowever, before he left he managed to promote the use of a teally elongated trailer, which was parked in front of his theatre during the run of LONG LON: TRAILER. Donor, Harvey Seal Motors, also ran a quarter page ad featuring press book art, copy suppliec by Bob, and a good ticein head.
Welli be looking for those red scrap books RVERY WEEK now thet youtre in good shape again after your holidays, Mr. "Q".
Ore, Syito used their entire window on a display of EXECUTIVE