Ballyhoo (Sep 17, 1954)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Sep 17, 1954
Volume:
Ballyhoo (Sep 17, 1954) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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LBORO re) I'll have to condense a little, as a lot of Art's stuff is now on a permanent basis, and I would simply have to repeat it on each and every attraction o.. The following will give you some idea of what Art does every week, to keep customers coming to his showplace. n the News contest, and his Community page deal i both still running in the Review and Lakefield News oo. The logal Fish and Game association sponsored a draw for a bost and outboard motor ... said draw being held on the stage of the Paremount. The association placed a geod sized ad in the lkxaminer on the day before the draw giving prominent mention to the theatre, C HEX van a five minute interview disc from UXECUTIVE SUIWE, directly from theix booth at the Peterboro Exhibition ooo The same station came through with fifteen minutes on ROSE MARIE, using two star interviews plus musical selections, Three of the station's tap deejays were invited to a showing of CASANOVA'S BIG NIGHT, and certainly paid for the free show in the number of free plugs. during the playdates. Cherney’s ran a single column by six inch ad in the local Examiner, boosting HOSE MARTE. ‘The weekly Review came through in grand style, with six scenes on DIAL M, and three on ROSE MARIE ... Naturally these were duplicated in the sister publication, the Lakefield News. Sinpson's Sears have just moved to their new location, and Arthur immediately gained permission to plaster their vacated window with ROSE MARIE stuff ... which included a full twenty four sheet and a huge twelve foot snipe. dust by coincidence, the store happens to be next door to an opposition theatre ... Is that nice, Arthur? 1,600 small hearts were imprinted in red, with ROSE AARTE copy, theatre and playdates. ‘Thsse were handed out on the street, and the Boulevard Restaurant used them for place mats two days prior to the picture's openings Foster's restaurant have just started using @ new place mat, with a map of the city superimposed. The Paramount is Bromine eis marked ... the only theatre to be so honored. How come, Art? That's cutting it kinda short Art ..-. but we're pressed for time and space »oo Will do better by you next time. GAPITOL =» GALT a managed Be, whangle an excellent window on ROSE HARIE in Connie's Music Bar. It was literally loaded with recordings, albums, sheet musie and good selling copy. Connie's also gave Id the recordings of THRE COINS to he used during intermissions in advance of and during the run of the picture. The three local. music stores all put in good windows on COLNS. BA's IT SAW deal still going strong.