Ballyhoo (Oct 12, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 12, 1954
Volume:
Ballyhoo (Oct 12, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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if Tacs lost s eae RBAD YOUR SHADE MAGS How well do you read the several trade magazines we subscribe to? ALL of then are chock-full of valuable ane practical hints to help you in the operation of your theatre. For instance .o. Did you happen to read the Vctober 2nd issue of BOXOFFICH? If the answer is yes .odid you by chance happen to read page 46 ina that issue, titled, "THEATRE MAINTENANCE" = Questions and A The article tells you along other things, how to handle dried out linoleum ... what to expect from your soaps and detergents, What to do about dirty terrazo floors ... How to get. gum off your floors ... How to get vid of rodents. ; I'm sure the problems listed are common ones, and that you are interested i ecial ce Maintenances have feeds them, Dig o i future articles in thi gs and a None of us know everytaing .o. Let of others in our business. , "TCH 20°90 and lo ok £ your oF bher trade publications, ie L en p* « hd earn from the expe PL CONGRATULATIONS "C! WINNERS Our sincere congratubtions to the three winners in the LUCKY 7 contest which recently came to a very successful conclusion in Bill Trudeil's group of theatres. Harry Wilson of Chatham knocked off first prize ... Bill Burke who holds the fert in Brantford carried off second money, and Les Preston out St. Thomas way got away with third honours. Gongratulations men ooo and EP GALLTHOOIN!. REPT FROM THE S00 4 Seems that Olga was visiting in Sudbury one Sunday ..-. Started for home rather late at night in a heavy feg ... or maybe she was flying too low ... However, ner car slid off the pavement into an embankment, and the gal wound up with several stitches above and below one eyes Happy to report however , that she's fine, and back on the job ... the very next day. Take it easy Olga oeco Good managers are hard to find. MAZOL TOV JAGK AND MAX days ago, announcing that know is president of TRIPLE Livya with a baby sister ooo Got a wire from Montreal a [BETES of Jack and Lottie Rohez ... dack as you Films ... have presented daughter Maxi iy Marilyn really wanted 2 cocker spaniel, but has agreed ies protest to accept the newcomer ... Congratulations dak and Lottie. Our good friend Max Chick is also a proud papa these des, Mrso Chick Dayne presented him with a baby daughter ... What's the matter guys? ooo Dont you like boys? Clad “to report that mothers, daughters and fathers doing well.