Ballyhoo (Oct 12, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 12, 1954
Volume:
Ballyhoo (Oct 12, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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TC we Ta ot Te rey Lo MY FRC Ri PER Sas ws (SP PMOL Et IT IT Pee Guess I shouldn't junap to conclusions ... i have another nose from my mysterious friend in New York, whe still chooses to Now I'm really curious. In part his letter remain snonymous soo TEAdS 5 on fyou shouldn't confuse the word "Shivaree"™ with a whieh I understand is a knife of sorts .o.. A Shivarse is a gay American custom, and according to 1 dictionary is "A serenade of c made with kettles, tin pans etc." ..5. In other oy a 7 discordant noises words, a noisy celebration" o> MatilLL Larn me to check with the dictionary before taking something for granted ... Thanks my unknown friend ... that changes the complexion of the thing a little, and BALLYHOO SHIVAREE shall be entervd in sur "Whatis in a Name" contest ... and the noisier our BALLYHOO celebration is, the better yours truly will like it» NOL TOR! AVIS! A few days ago you received from Jules Wolfe's department a card titled ... PREVENTATIVE MAINTSNANCE GuIDE ... to help you prevent emergencies before they occur ... where is that card NOW? ceo Not hidden away in some file, EL hope. Jf noticed when I was in ‘elland iast week that George Forhan has it pested right above his desk, there he can see it the minute he esters his office .o. Please make sure that your copy of the card is posted in the a cpn be saen, read and the instructions acted up today ... NOW. Fil look for it the next time 2 visit you. tre oo» where it re) n SORRY WALTER oo. eae etna eed It’s so seldom that my good friend Walter Brooks hits our neck of the woods that I was truly sorry to have missed him on his recent very brief visit to Toronto, Had I known you were coming Walter, I most certainly would have arranged to stay in LOWM oo I was ous covering my territory, ‘owever, we'll still split that cup of tea one of these days .o. I hops ooo in YOUR big town oc. after I get a few things owt of the way, and my new drive organized, Hope to seo you sons FROM OUR ZOWA WAY S have tue latess in Hal Barnes’ series of bulletins on my desk, and note that they're all set for their newest contest, scheduled to start almost immediately aco Hal has tagged this drive for business, the Central States Theatres! GREATEST CONTEST ON EARTH oo. With a byline which reads oso "Gat Greatest Fun on Barth out of getting Greatest Profit an arth" soo Good Luck Hal, +o you and all the Central States’ managers, and I'll be looking forward with much interest 4° your newsy account of theix activities during the drive period,