Ballyhoo (Oct 12, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 12, 1954
Volume:
Ballyhoo (Oct 12, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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Yell, the time has come to report some of the doings of our gang of Baki 7 hoo ‘ the stufi i air-to-middiin', some not quite that bad .,. and a few campaigns are really sump'n ... L'11 let youn judge what classifications to tag the canpaigns wlth coo n ,» Covering the past couple of weeks ... vome of mn a Glad to see Herb Chappel has finally broken his "Bally" silence, and did at least sent me a note. His entry won't win any prizes, but it is a start ... Among the missing If must report Don Edwards ... Ted Doney wo. Jack Ward, and of course C.d. (Jeff) Jeffries ... I'm beginning to think some of you guys really like to see your names listed among the "coasters" ... Come on noW ceo snap out of it ..-. With a new contest just getting started YOU stand just as good a chance as the next fellow, to knock off some of the nash prizes, and share in the glory which goes with thm. There were a couple of upsets in our last contest, which should meke it perfectly clear to everybody that we use only one yardstick in measuring your results ..o.o EFFORT and @W NsisTENCY paid off last time ... The same combo will bring home the (You should excuse the exore ssion) bacon, this time also. So ... get in thers YOU and start reaching for those points, Now let us have a quick look-see at some of the material covering the past couple of weeks! activities ... ORP MEUM SOO Olga was playing SABRINA, and did a good job on her Local merchants. Two hat shops ... the French Hat Shoppe, and Hargaret's Hat shoppe, (I like the double "p" e ee) put in full windows of their Fall creations, tieing in the Paris hat creations worn by Audrey Hepburn in the picture The ai splays were backed with good stills and other advertising accessories, naturally provided by Olga ... and placed by her, too. Delib Freeks, and Lois Style Shop gave SABRIN’ good window space, tieing in their Fall fashions with the gowns and sportswear in the pic, ‘The picture hadn't had its Michigan run yet, so Olga bought ten spots on the American Seo radio station, and received three extra spots for free, The deal paid off, sez Olga, judging by the amount of U.S. currency presented at the old B.O. which really jingled during the SABRINA wun. PARAMOUNT PETERBORO Art's "Names in the News" contest page still a regular feature of the Examiner ... This year again, Art is sponsoring the Paramount bowling team in the loral major league ... no cash outlay involved, just the odd ducat to keep the lads happy ... and certainly keeps the PARAMOUNT in the sports headlines. Two of the city's larger drug stores dressed up their book shelves with good copy ABOUT MHS. LESLIE, tying in on the pic of the same name playing at the PARAMOUNT. Art beat his competitors to the draw with a huge banner across his front reading .o. "See Marilyn Bell Conquer Lake Ontario = First Pictures in Today's Paramount News” .o-¢