Ballyhoo (Oct 12, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 12, 1954
Volume:
Ballyhoo (Oct 12, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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PARAMOUNT > PETIiBONO Coont*d.) . So far I enly have a lot of veiled promises from Art, as to what I might expect on HOBSON'S CHOICE ... He did arrange for an advance screening of the picture for his newspaper editors, radio platter spinners, librarians, Chamber of Commerce and some of the Local rass ... The rest cf his campaign will come to me via scrap-book, ez Art. I'm waiting Arthur ..» ¢ CAPITOL GALT Besides his I SAW contest this week, Eddie was successful in placing some good art and selling copy in Connie's Music store window, on DEMETRIUS .. Ed contected the Sister in charge of St. Hary’s School, with the happy resuit of having the pupils in the top four grades (150 in all) attend one of his matinees in a body, as paying guests. The four accompanying Sisters were liddie’s guests for the occasicn. In anticipation of the News shots of Marilyn Beli, Ed had special cards made up which were placed on all local Grey cabs the moment the newsreel arrived. Howzat. for quick thinking, and acticn? PALACHK GUELPH I guess this is Herb'’s first entry since our BONANZA contest came to a conclusion last June ... I won't say any more ... don’t want to make the boy feel bad, but ... guess what I'm thinking ... For his date on THREE COINS, Herb had imprinted inserts, with art and cepy from the press book, placed in all sheet music of the title song, sold by his leading local music stores. A good scene on an off-theatre page in the Mercury ... The GC. W. Kelly music store devoted the top pertion of their 520 line ad, to a press book mat, tying it in with their recordings, and the theatre. For his date on SEVEN BRIDES, Herb duplicated the above ... and in addition was successful in getting the Mercury to print one of ‘the novel "It's True" type scenes, For GONE WITH THE WXND, Herb constructed a montage of stills on a 40 x 60 board, which he used as a lobby display for one week in advances, later transferring it to the curb directly in front of his box-office, I can remember single campaigns on individual pictures which would put his ieee efforts for the above three or four pics to shame ..e However ... T!1l1l have a little talk with our 'Erbert the next time =I hit “Guelph eoo L Gan premise the rest of you Ballyhooers that Herb will be in these columns EVERY WEEK from now On oo. in One way or another ..., GAPITOL PETERBORO A local food store ... Latimer's, Located on one of the busiest intersections in Peterboro, 1s in the midst of being renovated, although open for business, and Len was able te promote the whole front window to sell the combo of B.0.A. and CAPTAIN BLACKJACK ... A truly fine display.