Ballyhoo (Oct 12, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 12, 1954
Volume:
Ballyhoo (Oct 12, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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ko CAPITOL » 2ETERBORO (cont'd) a Seenes in both the Review and Lakefield News on each of THE NEBRASKAN and ROGKST MAN. These of course in addition to his "Hidden Name" tie-up page. Len really did a bang-up job on SECRET CONCLAVE ... going Az + the moment he received his date. He made good use to work o which he plastered in every conceivable corner of n of one-shee al As Le B5 Y his theatre two weeks in advance. Len personally visited every Gatholic parish within a radius of twenty five miles, and talked to lL of whom agreed to make pulpit announcements, and the clergy, al permitted Len to post one~sheets in the vestibules of their churches, Wighteen posters were used in this manner, All separate schools were contacted and agreed to give the children time off to attend the matinee performances, accompanied by their teachers. The teachers @ige handed cut specially printed heralds which the children were instructed to take home to their parents. Incidentally, the heralds were paid for by six local merchants who took small ads on the reverse side. G H E X came across with some good free publicity on the Sunday before he opened, in the form of a newscast ... The Norwood Register kicked in a good story. For SEGRET OF THE INCAS, Len tied in with the Tem Travel Agency on an excellent window tie-up ... One week in advance, an attractive sandwich-board decorated the side-walk in front of the theatre... C H E X cut Len in on their Campus Cavalcade progran, where for a couple of Oakley's to be used as prizes, the Capitol knocked off some pretty fair publicity. Two scenes on each of SECRET OF THE INCAS and SAADIA appeared on off-theatre pages of both the Review and Lakefield News ... and that's about it for this issue from Leonard. More to come ... CAPITOL WELLAND George Junior ... om Young George ... anyway, I'm referring to George J. Forhan Jr., is finally beginning to get places with the local Tribune ... Now they've agreed to permit their carrier boys to distribute his monthly calendars ... one sure way of getting them into the homes, and not down the nearest manhole ... George is still working on the I SAW deal, and tells me that the prospects ave good. Frankly I think he's got it tied up, and is only waiting for our contest to start before he springs it on us ..-. Can't say that I blame hin. Well, even though the daily isn't the most co-operative in the world, the local radio station is on George's side 100% ... and come through with much valuable publicity on their "Mystery Personality" program ... also a couple of new platter shows ... and their newly inaugurated Hungarian Hour. AlL 4500 Cabs carried banners on KNIGHTS OF ROUND TABLE, and George was also successful in getting the use of an old 24sheet board on which he posted a couple of sixes on the same pic. Well, waddayaknow ... the age of miracles is by no means dead ... The Triovune really did an abeut-turn from their regular policy ... went out and solid a full page of congratulatory ads to