Ballyhoo (Oct 12, 1954)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 12, 1954
Volume:
Ballyhoo (Oct 12, 1954) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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CAPITOL ~ WELLAND (conttd.) all the merchants who participated in the Foto-Nite contest which was wound up this week, Included on the page was a good three column pic of George, his assistant Mort Grant and the Foto Nite winner, plus an appropriate story. Geod work boys. George has succeeded in making friends with ths guys on the paper, and that is certainly the first step in bespeaking their co-ceperation, I have a feeling that we're going to see some action from out Welland way, one of these days ... just in time for the contest. Keep plugging George ... we're with you 1002. GAPITOL ST. KITTS For his date on GONE WITH THE WIND, Vern used two giant blow-uos to good advantage on his front display frames ... one week in advance, and during the run. Five local book stores tied in on their pocket book editions, and all Westerberg news trucks were well bannersd in advance of and during the run. Jack Dawson featured the overture on C K T B, generously interspersed with good plugs for the pic. Book marks were handed out at the public library and all book stores. Potter and Shaw's drug store looked move like a theatre front than a pharmacy ... being literally loaded with stills, paper and all available accessories. ‘The big front window was strictly G.W.T.W. and couldn't help but sell tickets. That's the kind of a window I like to see ... not one single still hidden behind a bottle of iodine. REGENT OSHAWA Al's I SAW deal got special treatment one day last week, when the Times-Gazette ran a good cut of one of the items ... I see a good three column ad placed by a local Mercury dealer, with a generous portion of the space devoted to Al's LONG LONG TRAILER ... The leading Local beauty salon ... CGollette's, came through with another of their excellent co-ops, this week featuring a cut of "Lucy" 2... ABOUT MRS. LESLIE rated a good, three column scene on an off-theatre page. The local radio station used the star interview recording, for free. Good displays at both the Genosha Hotel and Metropolitan store lunch counter. Another good off-theatre page scene ... this time on DEMETRIUS. A special recording on the same pic, supplied by Fex, was used over G.K.L.B's popular "Show Case" on three afternoons during the run ... making good use of the music from the track, and naturaily, plugging playdates and theatre. Good displays in the hotel and department store on this attraction as well.