Ballyhoo (Oct 22, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 22, 1954
Volume:
Ballyhoo (Oct 22, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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"NUL MBER _ ea f FOOD FOR THOUGHT when the Boss week, executives tlates of Famous Pies of "Dann t round table disof the mesting I the title of an ¢ in a recent issue declared ... “PODAY LY 15 OUR FUTURE". t a wallop these four short words pack ... Volumes could tten ... columns of type could be set ... without adding the slightest additional meaning to that brief, terse statement of fact. Apply it to yourself, ox ae e answer must come out the same. tl essarily suggests an eases = time beyon ' er it be Lomorrow or ten years hance ... future 5 day-by e must be integrated ai our day-by-day oss day living ... dayeby-day doin We can't part the curtains of time to take a quick peek the future ... not even into tomorrow. We can, however yesterday ... all of our yesterdays, and then deci her or not we are conpletely happy with the future whic result of all those vesterdays ... TODAY. TODAY IS OUR FUTURE ... not tomorrow or the next day. There is much food for thought, and a real challenge to every 2 us in those words. What we are, or become tomorrow, must be in direct ratio to what we do, how we think, how we live today ... I an now trying to philosophize, believe me, but I was so intrigued by that dynamite-packed foursome of simple, English words, that I had to make it the subject of this week's front page of our BALLYHOO. vou really want a ‘Design for Living" ... you've & you'll only take it seriously. Repeat it to few times ... TODAY IS MY FUTURE ... and You! 4 ng it too. D.E.K.