Ballyhoo (Oct 22, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 22, 1954
Volume:
Ballyhoo (Oct 22, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ENTERRUPTILON sePoRTS renee, a * We all know that as careful as we try to be, occasionaliy, fo reeson or another there is a performance interruption. Do your projectionists make out a report covering each such break? If they don't, they certainly should ... starting immediately. They must State the cause, even though it mey only be a patch which had pulled apart, and the Length of time that your sereon was blank. ‘THIS Is OF THE UTMOST IMPORTANCE. Copies should go to all parties designated on the bottom of the reports. The projectionist MUST sign the report, and there is also space for the manager's signature ... just to make sure that he knew there was an interruption, and its cause. GONE WITH THE WIND Have you played G.W.B.W. yet? Do you have a date on it? If you have it coming there is a good chance that this will be the only showing in your situation until this phenomenal attraction mekes the rounds again four or five years hence. : If you have it booked, check with your booker whe can tell you whether or not you hare "exclusive" on it. If you have ... then really go all cut on it. For your information, in most situations this attraction is deing more business than it has done at any time since its original “road-show" release. PUBLIC RELATIONS One of the most important jobs you have to do, is maintain the best public relations you know how ... with your press peopls, radio ... your local boerd of sducation ... mayor ... members of parliament, both provincial and federal ... women's organizations ... the various clergy ... in short, EVERYBODY of importance in your town or city. This is basic ... but are you doing it? Can you go to these people for assistance when you need it? Do they come to you when they have a suggestion? If the answer is "yes" to both questions, then you. have nothing to worry about. If not ... then let's got going. eostuRoXeoNXoNaXe Weli, that Looks like it fellows ... my report on the recent two day meeting of partners and head office executives. Many more subjects were diseussed, reports of which will undoubtedly reach wou in goed time. if you study each of the items enumerated above, and follow through on all the suggestions ... you'll have a good operation. L hope to be able to get together with my own gang, on a regionalmeeting basis during the next few weeks ... at which time we ean go into dctails of each individual operation. _ dust so that you may be ready, I suggest that you make notes of everything you wish to discuss ... and have them ready at all times.