Ballyhoo (Oct 22, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 22, 1954
Volume:
Ballyhoo (Oct 22, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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I have a note on my desk from Mare Hirsch, skipper of the de-luxe Eglinton in Toronto ... He encloses a clipping from a local transportation cempany manual ... revised to fit our business ... and Zt's good. Read it over a couple of times. “Our patrons are the most important people in our business" The patren is not an interruption of our work ... he is the purpose of it. We are not doing him a favour ... he is favouring us with his patronage. He is net dependent upon us ... we are dependent on him for cur living. Cur patrons are not cold statistics or numbers, they are people with feelings and emotions, likes and dislikes ..They don't come to our theatres so that we can match wits with then, or be rude to them, or argue with them ... They come simpiy to be entertained. It is our job to provide and sell that entertainment pleasantly and efficiently. Our custemers must be served to their satisfaction if we are to hold our present patrons and attract new ones." Thanks Mare ... I like that. PK ewe kewce swears SHOWMEN IN ACTION Z note that Bob Harvey and Art Cauley both received nice stories in S.T.R. under date of October 9, Bob on his THREE COINS deal, and Art on LONG TRAILER. Just received my copy of the October 16th M.P. HERALD and am pleased to see listed among the Quigley contenders for this quarter ... Art Cauley ... Al Hartshorn ... Bob Harvey ..>» Beb Nelson ... Olga Sharabura and Paul Turnbull. Keep sluggin' gang, and set your sights on the pot o!' gold at the end of this rainbow, or to bring it down to our level ... the Quigley Award. oko Ka Keto Xo UPCOMING CONTEST i have mentioned several times that our newest prize contest will get under way at the end of this month ... I can't give you the name in this issue as the ballots are not all in yet ... but think that I can safely promise you that next week's BALLYHOO will not only give you a handle, but will also contain all the details in connection with scoring, prizes etc. So be patient lads ... and just keep slugging. Remember ... everything you do between new and the first week will be eredited to that week ..just to give you a running start. Haven't heard from aut Timmins way in so long that I'm beginning to wonder whether Jack and Bob are with us op not .o. Better Lot me know fellows, if you don't want to be included out, when I'm preparing the seere sheets next week.