Ballyhoo (Oct 22, 1954)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 22, 1954
Volume:
Ballyhoo (Oct 22, 1954) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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NOW FOR A FEY DRUM-BEATS It's not too difficult to guess that there's no contest in progress currently ... All one has to do is take a good look at seme of our weekly entries ... the bare minimum of selling effort ... no more. And just oecause I haven't been swinging the whip lately, some of you have been swinging a little too much lead. Well ... a new contest is in the making ... and you only have two weeks left in which to take it easy. After that ... EVERY MANAGDR must be in, but good, EVERY WEEK. Need I say more? Amneng the missing this past week are ... Don lidwards, Herb Chappel, Our two Timmins dynamos, Ted Doney, Len Gouin and Norman Gray. Ho hum ... make the most out of your present siesta fellows. There'll be no rest for you once I get going. Now I guess I should say something about the lads who are in ... week after week and month after menth. They seem to Like it, and don’t seem to be suffering any from their activities ... Guess it's just what you get used to. Let us have a Look at what they have to offer. CAPITOL ST. KITTS Vern was away on vacation, but his assistant Arlie Katzman pitched in and didn't do too badly ... I see a 240 Line ad, inserted by Caver's Bros. Music Store, with the top portion devoted to a press book mat on SEVEN BRIDES ... G.K.7T.B. kicked in a full half hour of tunes from the picture with appropriate credits ... On the daily Morning Melodies program, popular dise jock Clarence Colton sang and featured many of the numbers. A new giant super market opened on the outskirts of the city, with a play of about 15,000 customers per week ... So what? se Vern arranged for a standee with current copy right at the main entrance to the store. Nice geing. CAPITOL =GALT Eddie sends along a tear sheet showing an announcement inserted by the Reporter on three consecutive nights, urging all citizens to send in their entries for the I SAW contest featured in the paper. Theatre credits, of course. SENEGA NIAGARA FALLS Good window displays were promoted in several local stores by Jack, for his showing of ROSE MARIE and also THREE COINS. Announcements were made in both English and Italian in connection with the latter picture over the airwaves. An item about a local gal appeared in the Warner News, and naturally Jack talked the Daily into devoting a little space to pertinent facts and details. Good give-away ecards with little strips of authentic ROB ROY tartan were handed ont in the streets to help publicize the picture by the same name.