Ballyhoo (Oct 29, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 29, 1954
Volume:
Ballyhoo (Oct 29, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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—— % VOLUME 34 OCTOBER 29 1 b, PRIMING THE PUMP Have you ever tried to pump water from a well? ... It wheezes and groans, and battles you every inch of the way ... and finally, in desperation, you pour a few eup-fulis of water down the shaft of the pump, and lo and behold, gallons of eold, clear aqua come gurgling happily out the spont. There's a moral in there somewhere ... Nothing in thia world comes free ... To get, you must GIVE ... If you want results, you must give forth with honest, unrestricted effort. Lsat's be honest about it ... You ean only enjoy tha f£ruits of your labours if you really LABOUR for then. There's a satisfaction in attelining hoped-for results ... but you won't enjoy it by merely sitting back and hoping. Business may be good in your particular spot, and I kike to think it is so because of the attention you pay to your operation ... the advance planning you do on each incoming attraction ... The excellent Public Relations you naintain with all the important people in your town ... The physical effort you apply to the earning of your daily bread. In some instances business is gaod only because conditions generally dn the area are good ... but what happens when there is a sudden reversal, and black figures start turning a bright crimson? ... Do you just sit back and start thinking up exsuses? OR ... do you dig right in and start PRIMING THE PUMP ... for ali you're warth? The end result must be in direct ratio te the amount of priming that you do. Our new contest is now under way ... Don't treat it as just another contest ... a temperary test ef skill ... a drive fer more business, and prisea and recognition. Treat it rather as the means to an end .-.o an ebjective ... The feeling of pride and satisfaction ons derives from the knowledge that he is honest with himself ... his family and his cenpany. Let's get in there ... ail of us, and do a real job of PRIMING THE PUMP ... watching the drops turn to a trickle = and the trickle te a fiood ... a flood of ideas, of Ballyhoo, of SHOWMANSHIP. D.BoK.