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Waser
That's it gang ooBALLYHOO S.0.S, ... the title and theme of our new tontest. My thanks to the many who sent in Suggestions, and to the very few whe took the trouble te follow up with & vote ... Te the too many whe didn’t even bother to ackneowladge my requast for their ehoice of names, & great big Phttt.
The winner oso my assistant aditor Janet, who gets the ten bueks I offered for the name selected and J might add that "BONANZA" was also her suggestion Two
cut ef twe ain't bad,
Now that I"ve get this off my mind ... iet’s got the ball rolling ... the show on the read ... in shor expset EVERY MANAGER to gst behind this contest, and turr it into the birgest drivsa we have ever had .,. with the SPOTLIGHT ON SHOWMANSHIP. Twenty six individual entries (So Ses Se teste ~~ SERS SR ee saa <r wets ; 4 in twenty six weeks ... That's the theme.
This isn't a game of bridge ... sa let's any "I Pass"ers. You're all in, and the rules state AN ENTRY A WEEX .,. JYSRY WENK ... PROM Can I make it any clearer?
All entries must be on my desk no lalber than the Wednesday of the following week. Flease don't make 4% necessary for me to have to thase you.
Visual evidence in the form ef TWO tear sheets on sach newspaper deal for which you claim peinis o.. photoes, printed matter ate. with a typed, detailed list ef your Gampaign items must accompany each week'a entry, For easier handling I would like you = if you do not use a regular scrap book to enclese each entry in a regular filing folder, and send it in a separate envelopes, clearly marked BALLYHOO ... and dated.
CONSISTENCY is a MUST ... and I expect YOU in there pitching EVERY WEEK. os
Your first entry is due in my office on Wednesday November 10th ... I'll be looking for it .,, GOOD LUCK. .