Ballyhoo (Oct 29, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 29, 1954
Volume:
Ballyhoo (Oct 29, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DRUM-HEATERS CORNEF. Let's see what the trade mage have to offer in the way of pointe for our Ballyhooers ... ~ see Be Harvey's name prominently montioned in S.7.R. and B.O. under dato of October 1éth. A good story and picture in one, and nearly three quarters of a column in the other. Under date of October 23rd, Olga Sharabura and Paul Turnbull each get a stery in MOTION PICTURE HERALD... and Len Gouin winds up with an excellent story on his handling of SECRET CONCLAVE, Maybe now that thare is a point offer for 411 material published in the trade press, you guys will be a little more eonsistent in sending your material along. How about it? There's been too Little Cansdian Showmanship in the headlines Lately ... Let's liven it up « litle. And new let us take a noek at what some of our more ambitious members have to offer in the way of salesmanship, amd SHOWMANSHIP. CAPITOL WELLAND Finally young George haa done 4% we. The Tribune now has, 23 @ regular feature an I SAW deal runni, a d six days a week ... with tion in every issue ..». good work. This new brings the number of managers using Geal te FOUR ... Ted Deney, Al Hartshorn, Eddie Landsborou: George Forhan Jr. How about some of the rest of you guys on the bandwagon? Lots of reom there for you, I nete that George also has « nice, large display ad sma in the middle of the weekly Community page in the Tribune ... all for a couple of ducats used as priaes. A nice scene on an offtheatre page, on GARDEN OF EVIL. Not toa de ontdone, Mort Grant, George's assistant did iittle leg work, and came up with on excellent co-op ad ... about 300 lines, on LIVING IT UP ... The participating merchant, Glen-Hall Motors. Nice going. In addition, just to show he can do it, Mort was able to place an excellent window display with a local appliance dealer on the same picture, tying in the title directly tea the merchan t's products. Good work, Mort. GRANADA HAMILTON Nice to hear from you again, Paul ... You've been silent for tos long a stretch ... but the job you did with the Speetator, almost makes up for your ailence. The Spee is not an easy paper to promote ... but Paul gold them a bili ef goods, and on Friday, October 15th, half of the front page of the second section vas devoted te an excellent pictorial layout aud stery about the past glories of the Granada, and Pavi's hopes fer the future. A total of 900 lines, and Paul winds up his note tio ne wlth ... "THES IS ONLY THE BEGINNING I hope so, boy ... EK hene so.