Ballyhoo (Oct 29, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 29, 1954
Volume:
Ballyhoo (Oct 29, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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. REGENT = OSHAWA Al's 7. SAW deal just as strong as ever ... with an occasional display boost from hia local Times-Gazette. An off-theatre page acene on ALI, BROTHERS WERE VALIANT ... also om LIVING If UP ... Another excellent ce~op with the Collette Beauty Salon, this time featuring Sheree North, with good mention of theatre and attraction. CK LSB sti pistures slong with «= afternoon program "Showcase" ... KISS ME KATE and LIVING IT uP were featured this week ... On ths latter, Al wes able to get them to air the special interview record. Al doesn’t just hand his monthly calendars to outgoing “ 3 patrons ... Hs has a deal with the local newsboys who deliver them te the homes, on their routes. This sounds gcod ... Anyone else doing it? Let me know. The Genosha hotel and iiccal Metropolitan store still using good displays. SENECA NIAGARA FALLS Jack did a fine job on ROB ROY ... and Z have his campaign book here to prove it. A local piper, in full regalia, entertained outside the theatrs, during evening performances, then marshed up one aisle to the stage area, played a couple of selections and marched back up the other aisle, resuming his piping on the sidewalx in front of the theatre. Drew much good comment. Jack's entire staff (He deesn"t mention himself A wore ROB’ ROY tartan ribbons in advance of and during the enzage ment ... Small ecards carrying theatre and pic eopy, edged with & piece of tartan were attached toa menus in most of the downtown restaurants, placed on store counters and distributed in the street. The lecal Walker store veally did a swell job on their window ... ieaded it with Scoteh plaids and loads of display material provided by Jack. Keep it up Jack ... that’s the kind of stuff wo like te see yeu come up with. How about a crack at your newspaper? That's where mesi; of thea points are hidden ..., CAPTTOL = SUDBURY Yep .-. Jeff's still with us ... For his date on LIVING IT UPS and Jeff hastens to assure us that this is in additien to what he had airsady sent in ... he had two Local students, swathed in bandages parading the streets, appropriately bannered ... fn addition I see an exeellent display which was used on the recerd bar at the leeal Kresge store. Koep it up Jeff ... and I expsct you too, to be in EVERY WSEK during our drive, which is new under way.