Ballyhoo (Oct 29, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Oct 29, 1954
Volume:
Ballyhoo (Oct 29, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

fr ao *? Art is still getting his free ad on the weekly "Names in the News" page of the Examiner. Two good couble column scenes on the same page in both the Review and Lakefield News on LIVING IT UP ...2 Single column scene on same picture on another page of both the above papers. A story om the coming Safety Patrol party to be held at the Paramount in both papers. What? more scenes? Looks Vike it .-. Both weeklies ran two more double column scenes on another page, plus a single column, Ail on LIVING IT UP. ALT ean say is this, Art ... You may not get as many points per item in your weekly papers, but the amount of stuff you are able to’ place should certainly give you enough of a tetal to sompete with our other lads. Now that our $.0.S. contest is well under way oo. how about some of these ovtside activities which helped corral first prize for you in our recent BALLYZHOO BONANZA? IZ'11L be lookin! fer lots of action from out Peterboro way oo. CAPITOL-NORTH BAY I have a lot of stuff herve from our Mr. Harvey, with nary 2 news~ paper tie-up, with the exception of one, two column scene on an off-theatrs page. Whassamatter boy? The boys on the Nugget mad at you, or somethin? Come on, get going eo. if you wan in that five hundred bucks I'm throwing at you. ch 03 On SABRINA, Bob managed to knock of f several good window 4 & ; ; o displays, among thom -.. Resce Gas Company, the local trarei agency, White Bros., Bus terminal, lecal garage, Palangio Motors, Town and Country restaurant ete. One of his comely gals paraded up and down the main drag in wniform, carrying a travel bag, lettered, "T!m Taking a Trip to seo SABRINA" ... Bob also had dedgers printed which he enclosed in envelopes titled "A Note Fron SABRINA" and had delivered to the hemes in the North Bay area. The local travel agency handed out folders to ali callers, carrying SABRINA cepy. For DEMETRIUS, Bob again wound up with a two column scene 4n the Nugget ... and geveral good windows around tewn. I also see an advance scene on KIVARO with a good story, and 6 ene-colunmn fashion, scene on the opening day of VICKI. Pretty geod, Robert, but you'll have te perk up 4f you want Eileen to knock of f another ef those cash prizea ... Get at it, Boy ... quit stalling: ooo dakota I'm sorry to say that there are shill a few who like to seo their nawes in the "Among the Missing" portion of this sheet ... this tine, Don Edwards, Hexb Chappel, Yern Hudsen, Eddie Landsborough, (First time for Eddie ...) Olga Sharabura and the guys up North in Timmlas o The contest is on, gamg ... and I'm not playing games. I expect an entry trem every one of you EVERY WEEK, from now, at Least a the end of the contest period next April. See you nSxG WES 2°00 DVB. Ks