Ballyhoo (Nov 19, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 19, 1954
Volume:
Ballyhoo (Nov 19, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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< ONTARIO y ‘B’ d . DISTRICT 7 he voLuME 3 NUMBER 30 { ay Neem” CONCENTRATION and APPLICATION When visiting a theatre, whether for purposes of inspection or just as a routine trip, it's no trick, and there is no wild guessing involved, in determining whether you are looke ing et an efficient, well-run operation ... GF a cover-up joh of running a theatre. It doesn't take Long to size up the eitvation and £1t the manager into one of the two slots. When a man really concentrates on all the minute details of his job, and applies himself with complete honesty and sincerity ... it sticks out ali ovor. His front is bright and clean and loaded with sales appeal ... His entire staff is alert, friendly, well dressed and efficient. His housekeeping is good, and the screen presentation all that a paying customer has every right to expect. The manager has dene a good job, and it's a ton to one bet that you don't have to speculate as to his whereabouts ... He's right there on the job ... no matter when you happen to drop in. Concentration and Application ge hand in hand ... Both are equally important in planning and executing a real selling job. A cursory examination of a campaign entry is usually sufficient to tell me whether the selling involved was worth the effort ... 4f the campaign was actually designed to do a selling job ... or whether the manager norely sent im a hodge podge of miscellany just to atay in the good graces of BALLYHOO. The whole idea of BALLYHOO is to promote a better brand of lfve showmanship, based on CONCENTRATION and APPLICATION. A shallow, effortless campaign is worse than an excuse ... almost as bad as no campaign at all. To do a real job, you must plan weeks in advance ooo the minute your bookings arrive, and not a day or two J befere the picture is due te break. CONCENTRATE and APPLY yourself ... every day, every week ... ALL YEAR AROUND. You can’t help but come cut a winner. D.E.K.