Ballyhoo (Nov 19, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 19, 1954
Volume:
Ballyhoo (Nov 19, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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(ae (GAT. OW ‘eHOWMANSH fs Like the heading? ... Just part of our service guys ooo just part of our service. All you gotta de is give that guy Bud Barker a hint ... just a hint, and you can see the results. Thanks Bud ... Most attractive, and effective. I'il see if I can hustle up more business fer you ... What did you say? I gst it. Well ... the first week of our S.0.S. ain't bad ... im fact it's pretty doggone good. Every manjack is in ... jessir, 100%, so let's try to keep it that way right through the twenty six weeks. And the first week's scores aren't bad either, and I'm not referring only to Robert "Q" Harvey, of the Nerth Bay Harveys. EVERYBODY has an equal ehance ... and those whe had participated in previous contests sheuld know that getting a head start and keeping it are two entirely different coloured animals ... or somethin’. I purposely arranged the dates of this drive to take in the holiday season ... Sure, I know it’s tougher to got co-operation, so I'm told ... but this is also the time of year when you can garner plenty of extra points through the pushing of books of F.P. tickets ... running special shows ... giving a truly festive appsarance to your theatre, and the like. Some have already started ... ethers are still waiting ... for what? I don’t know. All I know is that when you walk into the lobby of the Tivoli in Hamilton you wonder if you've lost a few weeks somewhere, and Christmas is already here ... It looks like Christmas, and 3% feels like it, and it helps put custemers in a jovial mood, so they consider stepping at the attrace tive heoth for a book of tickets. Just a thought guys ... just a thought ... but don't you think you'd better start doing a little 4 window drassing too?