Ballyhoo (Nov 19, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 19, 1954
Volume:
Ballyhoo (Nov 19, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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What did you think of the pre-contest scores, as published in our last issue? ... Proves one thing, but conclusively. Those of our lads who took me seriously and were interested fn making a showing, really got themselves a head start ... but good. The rest, those who do no more and no less than absolutely necessary ... well, the answer is obvious. Incidentally ... don't feel too sorry fer yourself every time you look at Bob Harvey’s score ..I know it makes some of the others look a little sick, and perhaps I shouldn't have published it ... but it would have had to come out sooner or later. Just remember this ... It is not impossible to catch up to him ... Ask Art ... he did it in eur last contest. Just keep trying, and slugging ... and doing an honest job of BALLYHOO ... and I'm sure your score will take care of itself. And incidentally fellows ... cover EVERYTHING in your weekly Ballyhoo summaries ... even though it may mean repeating yourself each week ... I'm veferring to items such as the I SAW deal which is now running in four of our newspapers, daiiy radio programs, permanent tie-ups and the like. Please don't expect me to remember from week to week, and credit you with scoras you don't ask for ... Help me and help yourself ... and be sure to provide me with complete details eaca week. Guess that's snough of this ... and new to the task ef reporting your activities covering the first week of our BALLYHOG Soo S— Here goes oao GAPITOL © ST. KITTS Vern let out a howl which must have been heard all the way from St. Kitts to the Seo ... Seeme he doesn't think that I'm giving him sufficient credit for a morning radie program he had prometead a long time ago, and which is a permanent fixture six days a wesk ... Serry Yern, or am I? Perhaps if you'd mention it in yeur Ballyhoo breakdewn each week, with proper details, the points would follow automatically ... How about it? For his date on THE EGYPTIAN, Vern had all leeal cabs eperated by the Central Taxi Company equipped with attractive bumper strips ... Beattic's Book Store put in a most colourful window display built around copies of the novel ... and naturaliy loaded with good selling accesserics and theatre copy. Jack Dawson ef GC K Tf B featured the complete score frem the picture during one oe? his popular afternoon programs, with local plugs. Vern's "Morning Meledy" program still going six days a week, with plenty ef good theatre piugs in roturn for a couple of Oakley's used as prizes. Muatn't forget the display Vern gets at the entrance to the new super narket just off the highway ... which is epen three nights a week, and plays to twelve to fifteen thousand customers.