Ballyhoo (Nov 19, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 19, 1954
Volume:
Ballyhoo (Nov 19, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REGENT = OSHAWA Al's X¥ SAW contest still as popular as ever ... The TimesGazette supported it with a display this week. A good scene on an off-theatrs page on the current attraction THE HIGH AND THE MIGHTY. The Collette Beauty Salen again came through with one of their excellent and very attractive co-op ads ..this one featuring Jan Sterling ... The title song from the picture was played repeatedly over the popular afternoon program "Show Case" on C K L B. Displays again placed in the Lobby of the Genosha Hotel and the lunch counter at the Metropolitan store. ORPHEUM | Soo For her showing of FROM HERE TO ETERNITY, Olga borrowed a large five foot book display from Norm, had it repainted, added new copy, and used it on the sidewalk in front of her boxoffice. Olga's confection bar was very attractively decorated for Halloween ... Good confection-sales cepy, and plenty of punch for coming attractions. ROYAL = GUELPH For his date om INDISCRETIONS OF AN AMERICAN WIFE, Ted had a pip of a tie-up planned, but as sometimes happens, the merchant reneged at the last moment. However, a good two column scene did make its appearance on an off-theatre page. His I SAW deal still going as strong as ever ... Just out of curiosity, how leng has this been going on, Ted? ooo I know you were the first to get it started, and now we've got it going in four soparate towns. CAPLTOL = PETERBORO Scene mats on IT SHOULD HAPPEN TO YOU appeared on two censecutive days in both the Review and Lakefield Naws ... Len's ery this time is that he's been so busy making arrangements fer his date on JULIUS CAESAR that he had no tine to concentrate on anything else ... That doesn't speak too well for your organizational ability ... dees it Leonard? You'll have te do much better than this my boy ... and NOW, not two weeks before our contest closes. CAPITOL = GALT I'm afraid the best I can de for Eddie this week is his usual weekly quota of points for his I SAW deal, which is still one of the important features in his daily ... six days a weok. How about it Eddie? I'2RL aven settle for bumper strips ...