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VICTORY TIMMINS
Radio Statien C F G L gave Jack several plugs, in Freneh, for his featura SUDDENLY ... Jack had ecards printed, reading .-. "Drive Carefully ... Accidents happen SUDDENLY ... Avoid Danger, Thrills Every Minute in SUDDENLY at the Victory Theatre ... These cards were placed on the windshield of parked cars in the down town section on the day before opening.
The orchestra at the Riverside Pavilion plugged FROM HERE TO ETERNITY on their broadcast on opening night ... played the title tune and pluggsd pic and theatre.
SENECA = NIAGARA FALLS
Jack was able to place some pretty fair displays in several down town windows on BROKEN LANCE ... For JULIUS CAESAR, he personally contacted all lecal schovls, and even reached out of pe within a padius of about fitteen miles of the Falls. AlL Englist
teachers made ee a and ECE ES were placed on cr scheel bulletin beards
Jack had a nice promotion arranged with Salada Tea on ELEPHANT WALK, but at the last minute it fiazed, leaving Jack holding the bag ... No pun intended ... oh yeah? Keep trying Jack .o. For every “no" there must be a “Yes" somewhere.
GAPITOL — SUDBURY
JEfL1s assistant Charlie Perrie effeetod an excellent tie-up with Wolfe's Book Store, whereby they took a 200 line ad in the Daily Star, with more than half the total spaea devoted to THE EGYPTIAN ... Copies of bene beok decorated Jeff's confection counter, as a return courtesy. The merchant was mest happy with this co-ep.
For WOMAN'S WORLD a Large cut out musical note display was used in the window of the Melody Music Store ...
The United Furs window placed a fifteen foot banner acress the entire bottom, preclaiming that %A WOMAN'S WORLD is not complete without furs from United" ... Stills of Arlene Dahl and Lauren Baeall bedecked in furs, decorated the entire window, adding a dash of colour, Naturally, lots of theatre COpy o
A good window was set up at the Hollywood Ladies! Wear Shop, using stills of the stars in lingerie, with geod sales copy for film and theatre ... Similar window in tha Robt. brown Jewellery store, with star stills exhibiting costume jowellary.
Seems that cla ge can do a job when sufficient pressure is exerted ... How about a little voluntary BALLYHOO boys? ... It tastes better that way.