Ballyhoo (Nov 19, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 19, 1954
Volume:
Ballyhoo (Nov 19, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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VICTORY TIMMINS Radio Statien C F G L gave Jack several plugs, in Freneh, for his featura SUDDENLY ... Jack had ecards printed, reading .-. "Drive Carefully ... Accidents happen SUDDENLY ... Avoid Danger, Thrills Every Minute in SUDDENLY at the Victory Theatre ... These cards were placed on the windshield of parked cars in the down town section on the day before opening. The orchestra at the Riverside Pavilion plugged FROM HERE TO ETERNITY on their broadcast on opening night ... played the title tune and pluggsd pic and theatre. SENECA = NIAGARA FALLS Jack was able to place some pretty fair displays in several down town windows on BROKEN LANCE ... For JULIUS CAESAR, he personally contacted all lecal schovls, and even reached out of pe within a padius of about fitteen miles of the Falls. AlL Englist teachers made ee a and ECE ES were placed on cr scheel bulletin beards Jack had a nice promotion arranged with Salada Tea on ELEPHANT WALK, but at the last minute it fiazed, leaving Jack holding the bag ... No pun intended ... oh yeah? Keep trying Jack .o. For every “no" there must be a “Yes" somewhere. GAPITOL — SUDBURY JEfL1s assistant Charlie Perrie effeetod an excellent tie-up with Wolfe's Book Store, whereby they took a 200 line ad in the Daily Star, with more than half the total spaea devoted to THE EGYPTIAN ... Copies of bene beok decorated Jeff's confection counter, as a return courtesy. The merchant was mest happy with this co-ep. For WOMAN'S WORLD a Large cut out musical note display was used in the window of the Melody Music Store ... The United Furs window placed a fifteen foot banner acress the entire bottom, preclaiming that %A WOMAN'S WORLD is not complete without furs from United" ... Stills of Arlene Dahl and Lauren Baeall bedecked in furs, decorated the entire window, adding a dash of colour, Naturally, lots of theatre COpy o A good window was set up at the Hollywood Ladies! Wear Shop, using stills of the stars in lingerie, with geod sales copy for film and theatre ... Similar window in tha Robt. brown Jewellery store, with star stills exhibiting costume jowellary. Seems that cla ge can do a job when sufficient pressure is exerted ... How about a little voluntary BALLYHOO boys? ... It tastes better that way.