Ballyhoo (Nov 27, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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MORE SUBSCRIBERS I have a request from Sam Korman up in the wilds of Quebec, to put tho three theatres in Rouyn and Noranda on our mailing list. Glad te hear from you Sam, and it's a pleasure to include your gang with our go-gettin' Showmen. Hope they enjoy BALLYHOO, we'll try to keep it interesting. oko Saale we THOSE "DUDS" AGAIN I have just had a preview of a couple of investigators! reports covering some of my theatres, and while generally they are very geod, I am a little annoyed at what they have to say about one er two of our marquees and signs. Seems that a couple of you lada are either very short on menory, or just plain lazy ... Yes, I mean it. In spite of all I have said and written in these pages on the subject of kseping marquees well lamped, a eouple ef them had more duds in them than live buibs. fhore's absolutely no reason for this situation, and it’s going to take a lot of explaining to satisfy me ... Take a good look at your front today ... RIGHT NOW ... and make sure that there isn't a singlo dead lamp showing. If you can drean up a really novel and original excuse for not doing so ... IT may buy it ... but I think I should warn you ... I've heard them all ... plain and fancy. So, get on the ball guys ... and let's start with the fronta. eXoXotoXoko AL _TROYER ON THE MEND AL (Statistical Department) Troyer, is now a fully qualified member of the Order ef the Itehy Stiteh ... having undergone some plain and fancy carving this past week. Al's feeling a Lot better now, and hepes to be home by the time this issue reaches you. I know that I voiee the sentiments of every member of our BALLYHOO family, in wishing Al a speedy and complete recovery. See you soon, Al. coKosokoKoXo BOOKS «22 BOOKS ... BOOKS And X'm not taiking about best-selling novels ... Or sven pocket editions. You guessed it ... BOOKS OF F.P. TICKETS is the subject ef this brief dissertation. I see a swell bulletin fron Bud Barker ... the one with the giraffe ... Loads of ideas in it ... details of tha help you may get from his department ... fhe Readers’ Digest deal, etc. ets. Read it over carefully fellows, and add to it all the swell ideas of your own ... but get out and SELL. If you don't do it NOW, you never will. Get in there.