Ballyhoo (Nov 27, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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WHITE CHRISTMAS i knew that I have already alerted you fellows to the tremendous potential in this grand Parameunt property ... I tave just seen the figures fer the firat week in the Tivoli, Hamilton ..., not far off the ROBE gross ... pretty good? Now I'm hotter than ever on this baby ... Remember ... WHITE CHRISTMAS and VISTAVYISION must ge hand in hand .o. they MUST be sold as a unit ... and you MUST adhers to the newspaper campaign designed by Jimmy Naien's department. The rest of the selling is up to you, and believe me, the results will be in direct ratio to the effort you put into it. Let's ge. ote Re Hooke PERSONNEL TRAINING Further to my lead story om COURTESY IS CONTAGIOUS ... if a picture is truly worth a thousand words, just imagine the equivadent in words of twenty miautes of film action ... Must be well up in the milliens. Last Saturday morning I showed this fiim te the combined staffs of our Tivoli, Century and Granada theatres in Hamiiton ... No speeches ..just a brisf introduction, then the film. Afte that, coffee and sandwiches. Mel, Don, Paul and I sirculated among eur "guests", and came up with seme very profound observations. An interesting thing is that nearly 100% of the employees were present ... even that early din the A.M. ... £ talked to many of them, ushersttes, cashiers, doormen, and even projectionists ... ail ef whom were present ... My question went something like this "Well, did any of the seenes in the picture Jook familiar?", and the answer invariably was .-. "Did they ever ... Golly, is that what I ook like to cur customers?" .,. There you have it fellows. As aluays, any person can admit and correct a mistake, providing they know they're making ome .., But, Af they don't know, what is there 40 sorrect? Some of them got quite a chuckle out of the seene in which the manager appears ... Perhaps it struck a familiar ehord. Reports from our managers siness the showing indicate that the film made quite an imprassiem, and the feeling is that it will be much easier discussing serviee problems with the staff, now hat they have been shown, by example, the proper way of doing things. After all, that is essentially the idea ef the whole thing, isn’t it? I have the flim, fellows ... a projector and ail the necessary paraphernalia ... Ali you have to doe to take advantage ef it is organize a meeting cf your whole staff ... teil me when, and Y°11 be on deck. This i2 one Public Relations job we ¢an deo fer ourselves and tha peaple we work with every day. Law's take every advantage of it ... COURTESY. IS CONTAGIOUS