Ballyhoo (Nov 27, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BEATING THOSE 8.0.8. DRUMS A few of our lads made the trade press headlines ... too few in my opinion, but let's see whe they are ooo Bob Nelson rated a full helf-pago, with pictures on the terrific promotion job he did with the Nerthern Ontario Beauty Pageant in Timmins ... in the November 13th issue of BOXOFFICE. In the previous issue, young Forhan gets a brief mention om one ef his promotional activities. MOTION PICTURE HERALD under date of November 13th, sarpries short throws of Len Gouin's efferts on behalf of his HERE TO ETERNITY date, and Jack Ward's ROB ROY activities. Looks like that's all the trade coverage fer the past eouple of weeks o.oo A now batch of mags has just arrived .eo hope we're a little botter represented this time ... Guess T'i1i start thumbing through the pages ... Tell you next week what I managed to came up with. Remember ... Walter Brooks, Hal Sloane or the other boys can't print what you DON'T send in. eXeXeKeXo XoXo Now suppose we get down to the business of reporting what's eookin' in the BALLYHOO pot ... covering the second week of our SPOTLIGHT ON SHOWMANSHEP drive ... Here goas. PALACE ~ GUELPH The Mercury came through with a nics scene on an off-theatre page for Herb's showing of KING RICHARD AND THE CRUSADERS ... Herb arranged for the special NFB short, GENTLEMAN JEKYLL AND DRIVER HYDE, to be shown coincidently with the Junior Board of Trade's annual ROAD-E-O ... annua campaign for the promotion of safer driving. Good signs were placed at the site of the actual tests, and announcements were made over the po.&@ system. The winners of the Roead-B-0 were guests of Herb and their prizes were presented frem his stage. Tho Mercury carried two news iteus in connection with the prize presentation, and GC J O ¥ carried the story on three separates newscasts. Vorvis! restaurant have just had 50,000 book matehes printed, with a good theatre plug on the insides cover ... To make it interesting, one of the letters in PALACE Is eireled in red in cach book ... Anyone collecting a sufficient nurber of books to spell out the theatre mame qualifies for a guest ticket, If I know Herb there won't be too many claimants for the free dusat ... Which letter did you hide, boy? Now let's see you go to work on your daily ... Seems to me you used to be pretty good at thousand line co-ops . eu