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BEATING THOSE 8.0.8. DRUMS
A few of our lads made the trade press headlines ... too few in my opinion, but let's see whe they are ooo
Bob Nelson rated a full helf-pago, with pictures on the terrific promotion job he did with the Nerthern Ontario Beauty Pageant in Timmins ... in the November 13th issue of BOXOFFICE. In the previous issue, young Forhan gets a brief mention om one ef his promotional activities.
MOTION PICTURE HERALD under date of November 13th, sarpries short throws of Len Gouin's efferts on behalf of his HERE TO ETERNITY date, and Jack Ward's ROB ROY activities.
Looks like that's all the trade coverage fer the past eouple of weeks o.oo A now batch of mags has just arrived .eo hope we're a little botter represented this time ... Guess T'i1i start thumbing through the pages ... Tell you next week what I managed to came up with.
Remember ... Walter Brooks, Hal Sloane or the other boys can't print what you DON'T send in.
eXeXeKeXo XoXo Now suppose we get down to the business of reporting what's
eookin' in the BALLYHOO pot ... covering the second week of our SPOTLIGHT ON SHOWMANSHEP drive ... Here goas.
PALACE ~ GUELPH
The Mercury came through with a nics scene on an off-theatre page for Herb's showing of KING RICHARD AND THE CRUSADERS ...
Herb arranged for the special NFB short, GENTLEMAN JEKYLL AND DRIVER HYDE, to be shown coincidently with the Junior Board of Trade's annual ROAD-E-O ... annua campaign for the promotion of safer driving. Good signs were placed at the site of the actual tests, and announcements were made over the po.&@ system. The winners of the Roead-B-0 were guests of Herb and their prizes were presented frem his stage.
Tho Mercury carried two news iteus in connection with the prize presentation, and GC J O ¥ carried the story on three separates newscasts.
Vorvis! restaurant have just had 50,000 book matehes printed, with a good theatre plug on the insides cover ... To make it interesting, one of the letters in PALACE Is eireled in red in cach book ... Anyone collecting a sufficient nurber of books to spell out the theatre mame qualifies for a guest ticket, If I know Herb there won't be too many claimants for the free dusat ... Which letter did you hide, boy?
Now let's see you go to work on your daily ... Seems to me you used to be pretty good at thousand line co-ops .
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