Ballyhoo (Nov 27, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BROADWAY TIMMINS This week Bob played twe programs ... ROGUE COP and SARACEN BLADE. I see a good, two column story on the former, in the pages of the leeal daily. "Footprint" signs were tacked to poles, traffie signs ete.on every street leading to the theatre ... and naturally, summonses were placed on the windshields of all parked cars in the downtown area. Fer SARACEN BLADE, a walking book led all and sundry to the picturization of the title ... after the book had served as advance publicity in the window of a vacant stere. Looks like that's ali from Robert ... TIVOLE = HAMILTON ZI have a photo showing the Tivoli’s beoth at the loeal Hadassah bazaar ... What makes it unusual is that the space didn't cost Don anything, and was used for selling book tickets ... I also understand that as a result ef this, Junior Hadassah intend to push the sale of these books for him ?rem now through Christmas. A 450 line ad, paid for by the Spec, and premoting their Piek-A-Present section, features huge heads ef Crosby and Kaye, with a good piug for WHITE CHRISTMAS at the Tivoli. CAPITOL = SUDBURY This week Jeff made a deal with Emil's Beauty Salen, whe used a seven foot cut-out of Audrey Hepburn in front of thoir entrance to heip him promote SABRINA ... the CES IDS was spotiighted after business hours. Emil's alse went for an excellent Pour column co-op ad, featuring a press book cut of Miss Hepburn, and offering a guest ticket to each of the first twenty ladies going for a Hopbura hair-do ... Met too many takers, sez deff. Keep going after those eo-ops Jefe ... That's where the points lie. CAPITOL ~ ST. KITTS On ROGUE COP, Vern got special permission from the Chief ef Police to permit him to place small, neat cards under the windshield wipers of all cars parked in the downtown area ... He also made sure that the twe supermarkets were well covered. Naturally Vern used some good traffic scopy to tie in with his title. The Morning Melody program still going six days a week, with lots of Hollywood chatter and theatre mention ... Musical scores from all his programs featured daily. Small display at the entrance to the giant supermarket on the highway.