Ballyhoo (Nov 27, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PARAMOUNT = PETERSORO Each wesk from now through Christmas the Examiner offers three hundred bucks in prizes, as part of their Xmas. Merchants’! Shopping Jamboree, and Art climbed right on top of the bandwagon, with the weekly draws being held on his stage. The Examiner carried a news story on this .-. fhe Nuttery still tagging all their newspaper display ads with the line ... "Right across from the Paramount” ... Cherney's came through with a 250 line ad in the Examiner most of the space being deveted to a cut of Nat King Cole, and goed sopy on Art's attraction HAJJI BABA ... Naturally, ineluded was a plug for the records which Cherney's is trying to sell. Don Corrin is now a syndicated columnist ... with his Helliywood and lecal chatter appearing weekly in both the Review and Lakefield News ... Por some reason, better left unstated, the Paramount manages to crewd the other local showplaces into & squeese spot at the bottom ef the column ... Threa good scenes in each of the above two weeklies on HAJJI BABA ,.. alse two accompanying stories. Cherney's put in a special windew on HAJJZ BABA reeords, and Art personally decorated their racord bar proper with paper and art accessories. A fifteen foot banner across the frent of the theatre on DUEL IN THE SUN ... 100 “wanted” posters were made up and placed in store windows, on posts, fences atc, areund town. That's ali for now from Arthur ... but he promises more ... much more oo. next week. GAPITOL WELLAND This week George contributes his I SAW deal, which is stiil going strong six days a week, and the theatre’s ad on the Community pags of the Tribune, once each week. The Latter in return for a eouple of ducats used as prises. C HV G kicking in some good air time on all their foreign programs and their Mystery Personality program. I know that Gsorge and his assistant Mort hare some pretty fancy plans for the next few weeks ... Get going guys ... and let’s have some action instead of juat promises. ALGOMA = 800 For his date on GONE WITH THE WIND, Norm arranged to banner one of the new medels being displayed by Steel City Motors, whieh teured the city each day of the run, to wind up in front of the theatre for the evening. Copy read ... "Just Step on the Gas in a New Mercury and You're GONE WITH THE WIND" ... Kreage'ta featured a window packed with model planes and recordings with excellent selling copy on HIGH AND THE MIGHTY.