Ballyhoo (Nov 27, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CENTURY = HAMZLTON (cont'd C HM L not to be outdone, assigned their Gordie Tapp who cut a tape of his interview and aired it on both the day before and opening day. Mr. Tapp also plugged the picture on his regular evening program. The stations dise spinners made good mention of the visit and the picture on four separate programs. For Miss Sterling's visit Mel was able to promote the use of a brand new Studebaker to help get her around oo6 While in town she managed to visit City Hall, the Kiwanis Club, local theatre managers’ association, and was also snapped selling tickets in front of the Century boxoffice. Sorry oo. we'll have to make a switch ... After all, how much ean we expect from one gal in just a couple of heurs? In previous years the Hamilton Downtown Merchants Asa'’ne. had used a couple of our opposition theatres for their annual pre-Inas childrens’ shews ... This year Mel did a little talking, and wound up with the Century included in the deal. fhis show wag woll publicised in the pages of the Spec and on the Q@LP coo Attaboy Mel ... we're entitled to onr share ... Keep after em. The Century stil getting a good display in Kresge's $n connection with the store's weekly radio broadcast, as dese eribed in our last iesue of BALLYHOO. Full page co-op ia the Review also a weekly iten. Well ... looks like that's about it for Mel ... for this issue. A few more like this one Mel, and I'11 have to hire an assistant just to keep score for me. You did an outstanding job on the Jan Sterling deal fellow ... We're proud of you. ROYAL = GUELPH fed nad WHITE CHRISTMAS booked ... arranged some terrific co-ops; the picture was re-dated and all his work wont out the window ooo Well, net all ... Kelly's Musics Store went through with theirs, using @ "coming soon” tag on Ted's portion. The I SAW contest in the lecal Mersury still holding its own ov. Seenes om off-theatre pages on both MARLAG © and JUBILEE TRAIL. ORPHEUM SOO SARACEN BLADE gave Olga a chance for some pretty aifty windews in all the book stores, and drug and cigar stores handling the paper covered variety ... The Sault News Servies, largest distributors jn the area came through with an excellent display, compicte with photes and display material. The News Service alse gave Olga ten copies of the bock ... Each page was imprinted, torn out and used as a herald ..«. Moat effastive.