Ballyhoo (Nov 27, 1954)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Nov 27, 1954
Volume:
Ballyhoo (Nov 27, 1954) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GRANADA = KAMILTON A last minute booking switch left Paul slightly in the well known durch ... There were no press books to support the replacements not an unusual situation for Paul = but our boy scurried around 2 Little and wound up with four excellent window displays ... In Acme Radice and T.V., Wilson T.V¥., Bob Moodie's Radio and T.V., and the Wunder Furniture Company. The features ... MURDER MY SWEET and TOO MANY GIRLS. Gosh ... you mean they haven't played the T.V. cireult yet? Naturally Paul played up the Lucille Ball, Desi Arnaz angie. Paul set up a pretty nice little P.R. deal this week, with the local Delta Collegiate. Eight members of their camera club were invited to tour and inspect the Granada's projection room, with the operator on hand to explain details of his opere ation, and show the kids around. The collegiate showed its appreciation by posting photoes on their bulletin board, along with a display of the theatre's current attractions. This came as a surprise to Paul ... In spite of the fact that he doesn't buy space in the Daily News, the paper eame through with a three column pic plus stories on two of the students and the projectionist during their tour of the booth. Nice work Paul ... Wonder what the guy could do if he had some real product to play around with? I'd like to try him sometime ... Well, could be ... Nothing is impossibie in this business. SENECA = NIAGARA FALLS Jack arranged for announcements to be made in every classroom at both the Niagara Falis Collegiate and the Stamford Collegiate, in connection with his showing ef JULIUS CAESAR. REGENT ~ OSHAWA Al's I_ SAW contest received added impetus this week, when the Times-Gazsetts ran two display cuts in support of ene of tho items submitted. C K LB aired a star interview record from the feature JULIUS CAESAR ... The Public and High schools were personally contacted, as well as the Bowmanville and Pickering schools ... The two latter schools chartered busses and visited the Regent en masse during one of the afternoon showings. A geod seene on an off-theatre page on KNOCK ON WOOD 4n the local daily ... Songs from the feature played over the popular afternoon program Show Case, on CK LB. A very attractive window displey in the Bond Clothes Shops featuring Danny Kaye and Van Heusen shirts ... Displays at both the Genosha Hotel and the lunch counter at the Metropolitan store. GAPITOL = GALT Eddie's I SAW deal going strong ... He had some pretty fancy plans for SUSAN SLEPT HERE, but these were washed away in the flood which hit the area at just about that time.