Ballyhoo (Dec 10, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 10, 1954
Volume:
Ballyhoo (Dec 10, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

K ee a p ey DECEMBER 20 a ‘ ¥OLUHE 3 3 MIGHTY MEN " A Maa is Never so Tall as When he Stoops te Help a Little Child." ... EF don't recall ths author of that line ... I heard it for the first time when Mr. J.J. Fitsgibbona, founder and thrice Chief Barker ef Variety Club Tent Number 26 used 3% in his address te Barkers and distinguished gussts at the dedication of our Variety Village on November 15th, 1949. I wave never forgotten that day, nor our B.lo'e@ speech oco I nave used that line often since, when organizing out of tewn fund-raising ventures for Variety. I had good reason to recall it on Sunday, November 28th Last .o. when the managers of North Bay and district put on @ show worthy of the talents of a Jack Arthur .-. 2 show that will long be remembered by the good citizens of that | friendly Northern eity ... a show that Mayor Diekerson hoped "Would be repeated year after year after year oo.” Long befors show time the Capitol was filled to overflowing ... The Bay, across the street had to be cpened to take care of the crowds, and at that, nearly a thousand wouldbe contributors had to be turned away. They applauded ... they cheered, and they left well over two thousand dollara te be turned over te the Heart Fund of Variety. Bob Harvey spearheaded the drive, nost ably supported by Doug Patterson ami Lorne Moore ... not to minimize the terrifie ticketeselling job done by the boys in Forris, Mattawa, Powossan and Sturgeon Falls. This was indeed a Show Business deal, and a terrific example of truly co-operative organization. fall, Tall Men are the representatives of our great industry in the Nerth Bay region ... If "Varisty ie the Heart ef Show Business” ... then surely they deserve to be tagged the "Heart of Variety." ooo Variety salutes our North Bay showmen on behalf of all the students at Wariety Villago ... past and present. fhe whole industry owes them a vote of thanks for a tremendous job of Industry Public Relations. PLAYERS Congratulations Mem ooo amd THANKS. Wy azz, DokoKo