Ballyhoo (Dec 10, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 10, 1954
Volume:
Ballyhoo (Dec 10, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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STRIPPING THE B.O. Believe me I'm not referring to a strip-tease ... How often do you remove accumulated cash from your box office? Be honest now’... If you don't strip it, somebody on the outside may well be tempted te. One theatre I visited had a stack of bills and change stacked on the box office ccunter that would have choked a camel ... very, very tempting. Further investigation revealed that he removed the money only onco ... when the box office was closed for the night. : Read your Red Book fellows ... The rules are laid down very plainly for all to see .-. Follow them ... ALL OF THEM ... aud particularly those relating to the proper handling of cash and tickets. t may help keep you out of a mess of trouble. ~ wv eReoKaeX eo Rao Got your Kid's shows lined up for the holiday weeks? ... What are you waiting Lor? ... Santa Claus? OP Sn2.5 oto Kx eo CONFECTION CORNER The confection bars in most of the houses I visited are in good shape ... Clean, attractive, well lighted and well stocked ... Only one thing disturbed me ... In a couple of spots where one theatre cocks the cern for use in others in the town, I noticed the popped corn being transferred from the popping room to the ether theatres in old, dirty, eil-soaked cartons ... many of whieh had seen much better days. Fellows ... popeorn is a food, and there are strict laws protecting the users thereof. I'm sure if a patren saw the cartons from which 4+ came, he would immediately become 2 disillusioned ex-patren. Throw away those cartons and order a quantity of plastic bags designed for that specific purpose, and stocked by £.G.L. They're clean ... attractive, and much easier to handle. Do yourself a favour, and protect your eustoners. USS THEM. oXoXe Loe KID'S SHOWS Have a note from Mel Jolley in which he informs me that the Century's Movie Glub is all set to got started on December 11th. Glad to hear it Mel ... and hope this serves as a reminder to some of the other leds from whom I haven't heard yet. Don't expect to break all records with your first show. It takes work, and a lot of building up ... but I'm sure that the effort you put into it will be rewarded in the Long run.