Ballyhoo (Dec 10, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 10, 1954
Volume:
Ballyhoo (Dec 10, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HANTLTON THEATRE MANAGERS On Tuesday December 7th I was a guest of the Hamilton Theatre Managers’ Association at their regular monthly luncheon meetinge I don't know why I should always be so amazed at the efficiency and decorum with which these meetings are conductcd ... Maybe it's a throwback to the old days, when so-called Association meetings served merely as an exeuse for a social gathering, just to get away from the routine of one's daily work. No lenger is that the case. I was particularly ime pressed both at the Peninsula meeting and the one in Hamilton by the serieusness with which the members conducted their business ... and there was plenty of it to conduct. They all have problems, and they attack thom from the standpoint of what is best for the industry as a whole. They are serious people, our managers, and good business men. It was a distinct pleasure to have the privilege of sitting in on their discussions. I had the pleasure of meeting a charming young lady in the person of Miss Jane Baker, who has taken orer the column formerly handled by one Johnny Robinsen ... a goed Friend of eurs,. After listening to her, and chatting with her, I know that Jehnny's department is in good hands, and our boys in the Ambitious City will continue to get the fullest co-operation frem the Spectator ... whieh is at it should be. Thanks for inviting me, fellows oo. It was a most enjoyable and educational meeting. ohakoLoX oe SEZ _ YOU... SEZ ROBERT I have a mote from Art Cauley which tickled me a bit ..It Lilustrates the spirit of our BALLYHOO ... Here it is. Dear D.K. Well well ... I see our pal Bob Harvey starts off the six month drive with some 14,000 points nore than your future first prise winner ... Six months to ga, and Rebert and the rest of thea boys will have to go seme if they figure on topping the Paramount ~Peterboro when the final results are published. I hope that you don't think that wo are "ooting” the old heraz, but BALLYHOO has become @ habit around here, and when the Pee are down, we'll de our level best to be right in there ... AT THE TOP. Art That's what I like about that guy Cauley ... Never says die, and I!12 bet he'll be right in there somewhere, at that. What do you say, Robert "Q"?